📞 Ready to Take the Next Step? https://dropshipunlocked.com/training-watch-apply?el=blog-102-ecom-success-with-phil-irvine

Connect with Phil on LinkedIn ➡️https://www.linkedin.com/in/pirvine/ 

Check out Phil’s drinks  ➡️TO BE ADDED

🗣Hosts Lewis Smith and James Eardley are joined by Phil Irvine, the Head of eCommerce and Growth Marketing at Mojo. 

Phil brings a wealth of experience in multi-channel ecommerce and shares actionable strategies to help you scale your business beyond just Google and Meta ads.

👉 Do you know someone who would love this? Share this video ➡️ https://youtu.be/4CyVVzNGYAE?si=pM7yJx2cz0mijA3S

---------------------------------------------------------

Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

---------------------------------------------------------

Key Takeaways:

★ Embrace Omni-Channel Marketing: Expanding your marketing channels can significantly boost growth. Make sure your messaging is consistent across all platforms, and leverage new mediums like podcasts to reach niche audiences.

★ Customer-Centric Approach: Put the customer at the centre of everything you do. Use customer data to personalise their experience and always deliver value through consistent messaging across all touchpoints.

★ Start Strong with Research and Preparation: For beginners, ensure you conduct solid product-market fit research and establish strong backend systems before launching your business.

---------------------------------------------------------

Learn More:

 ➡️ When people are ready to create time and financial freedom for themselves, they visit - https://www.dropshipunlocked.com/free?el=blog-102-ecom-success-with-phil-irvine

 ➡️ Subscribe to The Dropship Unlocked Podcast to stay up-to-date on the latest episodes, and leave a like to help others discover the show.

---------------------------------------------------------

Topics Discussed:

In the "Secrets to E-Commerce Success" podcast episode 102 with Phil Irvine, the head of E-commerce and growth marketing at Mojo, the discussion revolves around effective marketing, customer acquisition, and branding for e-commerce success. Irvine shares his extensive background in multi-channel e-commerce and emphasises the importance of acquiring the right type of customers, consistency in advertising and customer service, and establishing a brand's mission and relevancy. He also introduces the concept of "reasons to believe" and discusses the importance of avoiding excessive discounting to build a premium brand image. Additionally, Irvine recommends creating and managing a podcast as a marketing channel and focusing on a specific niche for an e-commerce store to establish authority and create a tailored customer experience. Throughout the conversation, Irvine emphasises the importance of understanding one's strengths and weaknesses and the value of omni-channel marketing and customer-centric strategies in today's e-commerce landscape.

• 00:00:00 In this section, the head of E-commerce and growth marketing at Mojo, shares his extensive background in multi-channel e-commerce and discusses strategies for growing businesses beyond the usual channels. Phil started his e-commerce journey in 2011, when businesses began shifting from traditional brick-and-mortar and service-based models to selling directly to consumers. He began managing email and CRM programs for various brands, eventually transitioning to growth and customer acquisition. Now, Phil is back on the agency side with Mojo, where he runs e-commerce for two of their own brands and acts as the E-commerce subject matter expert. Throughout his career, Phil has gained valuable insights into acquiring customers at a low cost to reinvest in growth, regardless of the size or type of company.

• 00:05:00 In this section, the discussion revolves around the importance of both effective marketing and customer acquisition for e-commerce success. Irvine emphasises the significance of acquiring the right type of customers who can be turned into repeat buyers. He also highlights the importance of consistency in advertising and customer service as key pillars for steady growth. Irvine suggests conducting market research to establish product-market fit and aligning teams cross-functionally to ensure consistent customer engagement. He also introduces the concept of "reasons to believe," which refers to clear and compelling reasons for customers to believe in a brand's mission or product offerings. This can help establish a strong connection between the brand and its customers, leading to repeat business and brand loyalty.

• 00:10:00 In this section, they discuss the importance of establishing a brand's mission and relevancy from a seasonality and product perspective. Irvine shares examples of brands that have successfully established their brand presence, even during the early stages of their business. He emphasises that while startups may initially focus on cost per acquisition and profit per customer, it's still crucial to establish a brand identity to gain traction. Irvine provides examples of companies like the Books Company and Moon, which took the time to develop their brand and unique selling points before entering the market, resulting in a premium presentation and pricing strategy.

• 00:15:00 In this section, Phil Irvine discusses the importance of consistency in building a premium brand image across both retail and e-commerce channels. Moon, a non-alcoholic THC beverage brand, serves as an example. Despite selling high-ticket products and focusing on specific retail venues, the brand maintains consistency by influencing product placement and designing visually appealing websites and ads. To create a premium brand feel on an e-commerce website, Irvine suggests paying close attention to details such as high-quality product images, bottle shots, and avoiding excessive discounting. Instead, consider offering "plus ups" or gift-with-purchase promotions to incentivise full-price purchases.

• 00:20:00 In this section, they discuss the importance of avoiding excessive discounting in e-commerce businesses to build an elevated brand. Irvine explains that relying too heavily on discounts can lead to customer expectations and hinder the premium experience. He also introduces podcasts as a marketing channel, expressing his bullishness on the medium due to its growing popularity and the loyalty of its audience. According to Irvine, podcasts offer a higher conversion rate for advertisers whose content aligns with the audience. For e-commerce businesses selling high-ticket items, Irvine suggests a combination of hosting their own podcast and reaching out to other podcasts in their niche to increase brand visibility and generate sales.

• 00:25:00 In this section, they discuss effective strategies for e-commerce businesses to increase their visibility and sales. Phil emphasises the importance of creating and managing a podcast as a means to engage audiences and establish thought leadership. He suggests producing new episodes at least every other week to keep listeners engaged. Additionally, they recommend identifying popular topics within your niche and addressing them through your podcast to attract potential customers. Another approach is to reach out to other podcasts as a guest speaker to expand your brand's reach. Furthermore, they mention the growing popularity of TikTok and the potential of partnering with influencers to promote your brand and make appearances on podcasts. For those just starting in e-commerce, Phil advises focusing on three to four goals each month and executing them well, while understanding your product-market fit, target audience, and their pain points or values.

• 00:30:00 In this section, Phil Irvine discusses the importance of identifying one's strengths and weaknesses in e-commerce businesses. He emphasises the need to understand what areas require expertise and where to outsource resources. Irvine shares his observation that many CEOs believe they can be both idea creators and operators, but these two skill sets are often different. He advises focusing on understanding when it's best to bring in experts and close gaps in one's knowledge. Phil Irvine can be reached on LinkedIn or via email at [email protected] for further discussions and growth e-commerce services. The episode also highlights the value of omni-channel marketing and customer-centric strategies in today's e-commerce landscape. Listeners are encouraged to leave comments, reviews, and questions on the Dropship Unlocked website or YouTube channel. In response to a listener's question, the pros and cons of having a generic drop shipping store with various categories are discussed, with a recommendation based on context to follow.

• 00:35:00 In this section, the importance of focusing on a specific niche for an e-commerce store is discussed. While selling items in various niches may allow for upselling and cross-selling opportunities, it comes with challenges such as brand identity difficulties and the need for complex marketing strategies. Instead, Irvine recommends starting with a niche specialist area to establish authority within a smaller market and create a tailored customer experience. This approach allows for a higher conversion rate, easier data evaluation, and potential for future asset diversification. Irvine emphasises the importance of playing to one's strengths as a small business and focusing on becoming a specialist in a specific area.

---------------------------------------------------------

FOLLOW:

Instagram: https://www.instagram.com/dropshipunlocked/ 

Twitter: https://twitter.com/DropshipUnlockd 

LinkedIn: https://uk.linkedin.com/company/dropship-unlocked 

Youtube: https://www.youtube.com/c/dropshipunlockedlewissmith 

Website: https://www.dropshipunlocked.com/ 

---------------------------------------------------------

🌏Want to create location, time and financial freedom? Watch Our Free Training ➽ https://www.dropshipunlocked.com/free?el=blog-102-ecom-success-with-phil-irvine

---------------------------------------------------------

★★★Dropship Unlocked - Lewis Smith★★★

How to Launch a UK Dropshipping Business Offering Next-Day Delivery...

...Even If You Don't Yet Know Which Products To Sell

🌏Watch Our Free Training ➽ https://www.dropshipunlocked.com/free?el=blog-102-ecom-success-with-phil-irvine

Join Lewis Smith, Founder of Dropship Unlocked as you build and launch your high-ticket dropshipping business.

📺 Don't Forget to SUBSCRIBE to our Youtube Channel! (Its Free)

🔰 SUBSCRIBE here ➽https://www.youtube.com/channel/UC9r29zg3RE4e-zDDwVjdJOA?sub_confirmation=1