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🗣 In this episode of the Dropship Unlocked Podcast, hosts Lewis Smith and James Eardley are joined by John Lawson, a prominent figure in the ecommerce realm. 

As the CEO of his own ecommerce business and a recognised Small Business Influencer of the Year, John brings a wealth of expertise on the intersection of AI and ecommerce, offering strategic insights for business growth in the digital age.

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Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

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Key Takeaways:

★ Business Clarity and Direction: Amidst the proliferation of AI technologies, John provides advice on maintaining clarity and direction in scaling strategies amidst technological advancements.

★ Growing as a Small Business Owner: Discover tips for personal and professional growth as a small business owner, balancing business expansion with personal development.

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Learn More:

 ➡️ When people are ready to create time and financial freedom for themselves, they visit - https://www.dropshipunlocked.com/free?el=blog-66-ai-revolution-with-john-lawson

 ➡️ Subscribe to The Dropship Unlocked Podcast to stay up-to-date on the latest episodes, and leave a like to help others discover the show.

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Topics Discussed:

In the "How To Use AI For Dropshipping" podcast episode 66, John Lawson, an e-commerce expert and founder of Colder Ice.com, discusses the transformative role of Artificial Intelligence (AI) in e-commerce businesses. He shares his 23-year long journey in the industry and the importance of using AI tools like ChatGPT for content creation, analysis, and optimising key performance indicators (KPIs). Lawson emphasises that AI should complement, not replace, fundamental business knowledge and encourages a conversational approach for valuable insights. He also shares the importance of understanding the audience and creating customer avatars using AI tools for effective marketing. Throughout the podcast, Lawson offers valuable guidance for entrepreneurs looking to integrate AI into their e-commerce stores.

• 00:00:00 In this section, John Lawson, a renowned e-commerce expert and the brains behind Colder Ice.com, discusses the transformative role of Artificial Intelligence (AI) in e-commerce businesses. According to John, implementing AI goes beyond enhancing the customer experience; it revolutionises growth and scaling in e-commerce. By identifying customers' pain points and providing personalised solutions, businesses can create a welcoming environment that increases the likelihood of purchases. This, in turn, frees up valuable time for business owners to make informed decisions. Throughout the podcast, John shares insights on creating precise customer avatars and foundational business strategies for effective AI integration into e-commerce stores, offering valuable guidance for entrepreneurs at various stages of business growth.

• 00:05:00 In this section, John Lawson shares his 23-year long journey in the e-commerce industry, which began as a means to escape debt and bankruptcy. He discusses how the pressure to make it work during those early days fueled his innovation and ability to generate income. Now, Lawson dedicates his time to helping small business owners and developing AI solutions for common e-commerce challenges. One of the most effective uses of AI in e-commerce, according to Lawson, is content creation. He shares how he used a writing tool called Chad TPT to produce marketing content despite not being a great writer himself.

• 00:10:00 In this section, they discuss the use of AI tools, specifically ChatGPT, for e-commerce businesses. Lawson mentions that they have been using AI for content creation and analysis for over a year and a half, with tools like Google Analytics. The recent development of chat interfaces on complex compute tools, like ChatGPT, allows businesses to use natural language to access the results they need. Lawson highlights the importance of using AI to monitor and optimise key performance indicators (KPIs) in e-commerce, enabling businesses to make data-driven decisions and identify trends. ChatGPT can even analyse downloaded data from analytics tools to recognise trends and provide insights. Overall, the use of AI is crucial for e-commerce businesses to stay competitive and make informed decisions.

• 00:15:00 In this section, the importance of using AI as a tool to enhance business decisions is discussed. According to Lawson, AI should not replace the fundamental business knowledge, but rather complement it. He explains that AI can help educate business owners by answering questions and providing insights based on data analysis. The chat interface of AI allows for natural language communication, making it a two-way street for information exchange. For beginners in e-commerce, Lawson suggests starting by introducing your business to the AI and having a conversational approach to glean valuable insights and lessons.

• 00:20:00 In this section, he discusses the basics of conversing with an AI tool like ChatGPT for e-commerce businesses. He advises starting with open-ended questions and having a natural conversation, as the AI will provide relevant information based on the context given. The deeper the conversation, the more knowledgeable the AI's responses become. This interaction can serve as a business mentor, providing valuable insights and ideas. For those new to e-commerce, understanding their target market is the foundational conversation to have with the AI. By providing specific examples and context, the AI can help identify potential products and audiences.

• 00:25:00 In this section, he shares an anecdote from his early entrepreneurial days when he sold bandanas inspired by rapper Tupac. He realised that his audience, which had expanded beyond his local community, didn't know how to fold the bandanas like Tupac. To address this, he created a YouTube video showing how to fold a bandana, which went viral and helped him sell more products. This experience taught him the importance of understanding his audience and adapting to their needs. He also discussed how e-commerce platforms, like YouTube, provide access to valuable data that can help entrepreneurs gauge market size and potential demand for their products.

• 00:30:00 In this section, the importance of understanding the audience for your product is emphasised. The way a product is perceived and the questions customers ask can vary greatly depending on the audience's environment. Lawson then discusses his use of AI in his business, specifically a tool called Ecom AI Boss. This tool, which is free and can be found at EcomAIBoss.com, generates product titles and descriptions to help businesses stand out. Additionally, it creates detailed customer avatars based on the product and audience, providing valuable information such as age, location, interests, and more to help businesses create relevant content for their target audience.

• 00:35:00 In this section, John Lawson discusses how his tool creates customer avatars using data and inferences to generate detailed personas. He emphasises the importance of creating multiple avatars for different customer demographics to effectively target and create relevant marketing playbooks. Lawson shares how this approach helped him sell high-ticket products by addressing customers' pain points and building trust. He encourages listeners to visit his website, JohnLawson.com or search for "ColderICE," to learn more about his AI tool and coaching services. The conversation highlights the potential of AI for personalisation and strategic scaling in e-commerce, transforming the customer experience and revolutionising growth and scaling strategies.

• 00:40:00 In this section, John Lawson addresses a question from a listener named Dom, who is looking for a clear path to success in starting a dropshipping business. John emphasises the importance of following a proven step-by-step approach, as provided in their training programs, which has helped hundreds of members launch their businesses. He also encourages seeking out a community of like-minded individuals for support and motivation during the process. The podcast regularly shares success stories and provides valuable insights from individuals who have followed the same path to achieve remarkable results. John also thanks Muhammad Usman for leaving a review on their YouTube channel and encourages listeners to leave a review for the podcast to help drive their continued efforts.

• 00:45:00 In this section, the hosts remind viewers to check out their distilled guide at htabbook.com for building successful e-commerce ventures. They encourage viewers to subscribe for more strategies and success stories, and invite five-star reviews with the possibility of a shout-out on upcoming episodes. The podcast is about to conclude, promising more insights in the next episode.

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