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Get your copy of Lewis’ new book - The Home-Turf Advantage ➡️ https://www.htabook.com/ 

🗣 In this episode, we dive into the six simple steps outlined in Lewis' new book, 'The Home-Turf Advantage,' which offers a comprehensive guide to achieving online business success. Lewis shares his inspiration behind writing the book and the unique perspective it provides, specifically focusing on the UK market. 

Join us as we discuss product selection, finding elite suppliers, creating a strategic marketing plan, customer retention strategies, automation, scaling sustainably, and the potential to bank £1M in cash. If you're ready to take your e-commerce business to the next level, this episode is a must-listen. 

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➡️ https://youtu.be/Ta5_hTTM4go 

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Links and Resources Mentioned:

Get your copy of Lewis’ new book - The Home-Turf Advantage ➡️ https://www.htabook.com/ 

➡️ https://www.dropshipunlocked.com/Free - Dropship Unlocked free training on high-ticket dropshipping.

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Key Takeaways:

★ 'The Home-Turf Advantage' offers a comprehensive guide to achieving online business success, focusing on the UK market.

★ Choosing the right product and niche is essential for success, based on data and specific criteria outlined in the book.

★ Building strong relationships with elite suppliers ensures quality products and customer satisfaction.

★ Create a strategic marketing plan, tailor ads to customer interests, and employ customer retention strategies to maximise engagement and increase sales.

★ Automate tasks and optimise operations to achieve a more efficient and sustainable business.

★ Scaling sustainably and building a solid foundation can potentially lead to a lucrative exit and banking £1M in cash.

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Learn More:

 ➡️ When people are ready to create time and financial freedom for themselves, they visit - https://www.dropshipunlocked.com/Free 

 ➡️ Subscribe to The Dropship Unlocked Podcast to stay up-to-date on the latest episodes, and leave a like to help others discover the show.

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Topics Discussed:

The YouTube video titled "6 Simple Steps to Achieve Online Business Success (Dropship Unlocked Podcast Episode 17)" discusses the inspiration behind writing the book "Home Turf Advantage" and creating a step-by-step plan for online business success. The speaker emphasises the importance of focusing on a domestic market and simplifying the process to prevent common failures and frustrations associated with starting an online business. They discuss topics such as product selection, building strong relationships with suppliers, effective marketing strategies, customer retention, optimising and automating the business, and the benefits of selling and buying online businesses. Overall, the video aims to provide practical and actionable advice to help aspiring entrepreneurs achieve success in the online business world.

00:00:00 In this section, the speaker discusses the inspiration behind writing the book and creating a step-by-step plan for online business success. The speaker mentions attending a wedding where someone expressed their desire to start an e-commerce business but was struggling with product selection. This prompted the speaker to realise that many early-stage entrepreneurs face similar challenges and often give up before they even start. To help these individuals, the speaker decided to create an easy-to-follow book that lays out a clear plan for success, allowing people to quickly get their businesses up and running. The goal is to provide actionable advice and prevent common failures and frustrations associated with starting an online business.

00:05:00 In this section, the speaker discusses the importance of creating a step-by-step guide to help people achieve success in their online business. They mention that there is a lot of noise and conflicting advice out there, particularly regarding the cheap products from China model. The speaker emphasises the benefits of focusing on a domestic market, such as providing next-day delivery and avoiding customs import duties. They highlight the importance of simplifying the process and sharing lessons from their own journey to help others build successful and sustainable online businesses.

00:10:00 In this section, the hosts discuss the release of their new book, "Home Turf Advantage," and how their personal experiences and failures have shaped the advice given in the book. They emphasise the importance of learning from both successes and failures and how they can guide others to avoid costly mistakes. They also mention the challenges they faced in the early stages of their online business journeys and how perseverance and mentorship helped them overcome those obstacles. The hosts believe that the book provides practical and authentic knowledge that comes from being in the trenches and actively running online businesses. They highlight the satisfaction and freedom that comes from achieving success in online business, despite the initial difficulties.

00:15:00 In this section, the speaker discusses the advantages of their book, "Home turf Advantage," which provides comprehensive instructions on how to start a dropshipping business in the UK. The book offers a unique perspective and is born out of real-life experiences. It provides actionable steps and workbooks to help readers build their business. The speaker emphasises that the book is specific to the UK market and the home turf advantage model, which involves working with domestic suppliers and targeting customers within the same country. They explain that the size of the market is not as important as understanding and delivering to a specific niche within the market. The higher profits from selling higher-priced items make it a simpler and more enjoyable lifestyle business. The book also focuses on implementing the advice and provides actionable steps for each point discussed. The speaker then explains that selecting the right product or niche is crucial for success and provides guidance on finding products that align with passion and interests while also having high market potential.

00:20:00 In this section, the hosts discuss the importance of basing product selection on data and demand rather than gut feelings or trends. They highlight the need to choose products that have existing demand and are not seasonal or fleeting trends. The hosts emphasise the significance of conducting thorough research and using data-driven insights to ensure the viability of a business. They also stress the importance of finding reliable suppliers who are already set up for dropshipping, reducing stress and administrative burden. Chapter three of the book guides readers through the process of selecting a niche and building confidence based on data. Additionally, chapter five provides guidance on effectively approaching suppliers to establish long-term relationships for success.

00:25:00 In this section, the speaker emphasises the importance of building strong relationships with reliable suppliers and explains the analogy of being like John Lewis, a retailer promoting multiple brands. They highlight the mutual benefit of making money for both parties and how suppliers want to go where the customers already are. Then, they discuss the 30,000 foot marketing strategy, which involves devising a strategic plan instead of randomly throwing money at ads. They explain the importance of understanding the customer journey and leveraging platforms like Google ads and retargeting to maximise the likelihood of making sales. The speaker uses the analogy of tailoring the conversation in ads to match the person's interests to increase conversions and decrease cost per acquisition. They also mention the importance of having a strategy in place and retaining customers to increase profits and double sales.

00:30:00 In this section, the speaker discusses the importance of retaining visitors as customers before they even make a purchase. They compare this concept to a leaky bucket, where visitors are leaving the website faster than new visitors are coming in. To address this issue, they introduce strategies used by big brands, such as dynamic remarketing campaigns and email marketing systems, which can help retain customers and increase conversions. They emphasise the advantage of these tools being available to smaller retailers and guide the listeners on how to set them up. They explain that once these strategies are implemented, they can work for the business 24/7, allowing sales to be made even when the owner is not present. Overall, they believe that dropshipping as a business model can help achieve a lifestyle with more control and freedom, potentially leading to a two-hour workday or even a two-hour workweek.

00:35:00 In this section, the speaker discusses the concept of front-loading work in order to optimise and automate online businesses. They compare it to a pilot activating autopilot once the plane is at cruising altitude. By setting up evergreen systems and hiring virtual assistants, entrepreneurs can step back from day-to-day tasks and focus on growing the business. The speaker also mentions Chapter 10 of their book, which outlines the path to banking one million pounds in cash. They explain how scaling up the business and building solid foundations can potentially lead to a lucrative exit strategy, allowing entrepreneurs to sell their businesses for a life-changing sum of money if desired. They emphasise that selling a successful business can provide financial security or enable significant life events such as buying a house or funding medical expenses.

00:40:00 In this section, the speaker discusses the benefits of both selling and buying an online business. They explain that for some entrepreneurs, selling a successful business allows them to focus on starting a new venture or investing in an existing one that has the potential for significant growth. On the other hand, buyers who have experience in ecommerce may choose to buy a business that is already generating a monthly income and has the potential to be scaled up further. The speaker emphasises that building and selling an online business is not a get-rich-quick scheme; it requires hard work and dedication. However, they highlight the huge opportunity and potential for success in the online business world today. Having the goal of selling a business for a substantial sum can provide motivation and drive for entrepreneurs to push through challenges and achieve their goals.

00:45:00 In this section, James discusses the importance of giving back and helping others in achieving online business success. He finds it rewarding to see people step out of their comfort zone and achieve success through running dropshipping businesses. James, as a client success coach, is able to support and guide others in their entrepreneurial journey. He emphasises the value of being part of a supportive team like Dropship Unlocked, which allows him to continuously learn and improve his own dropshipping business. James expresses gratitude for the opportunity to give back and hopes to contribute to others' success, just as he was helped and inspired by the program himself. The podcast hosts also acknowledge the support from the community and encourage listeners to leave reviews and share the podcast to potentially influence others to take action in their own entrepreneurial journey.

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