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🗣 In this episode of the Dropship Unlocked Podcast, hosts Lewis Smith and James Eardley are joined by Arian Radmand, the owner of IgnitePOST.

Arian shares insights into the importance of personalised customer engagement tactics and the market forces that prompted the creation of IgnitePOST.

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For Aspiring Business Owners or Side Hustle Seekers Based In the UK…

New Book Reveals How To Launch A Low-Maintenance High-Profit E-Commerce Business Using The UK "Home-Turf Advantage”…

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Links and Resources Mentioned:

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Key Takeaways:

★ Psychology Behind Customer Engagement: Personalised methods like handwritten notes tap into the psychology of human evolution and the importance of tactile feedback in customer interactions.

★ Enhancing the Customer Journey: Handwritten notes humanise brands, connect customers to the people behind the business, and create a delightful feedback loop that boosts retention and revenue.

★ Impact on Customer Lifetime Value (LTV): Personalised engagement through handwritten notes significantly improves response rates, increases customer retention, and ultimately enhances customer lifetime value.

★ Simplifying Customer Appreciation: IgnitePOST streamlines the process of sending personalised notes through integrations, education, onboarding, automation, and management tools.

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Learn More:

 ➡️ When people are ready to create time and financial freedom for themselves, they visit - https://www.dropshipunlocked.com/free?el=blog-61-using-robots-with-arian-radmand

 ➡️ Subscribe to The Dropship Unlocked Podcast to stay up-to-date on the latest episodes, and leave a like to help others discover the show.

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Topics Discussed:

In the "Using Robots To Boost Dropship Profits" episode 61 of the Dropship Unlocked Podcast, Arian Radmand of Ignite Post discusses the importance of personalisation in e-commerce businesses and the use of handwritten notes to enhance customer engagement and retention. Radman shares his inspiration from observing successful relationships at Coach Up and the growing trend of digital saturation and brand distrust. He founded Ignite Post to offer handwritten notes as a unique service, helping businesses build trust and relationships with customers at scale. Radman emphasises the importance of human interaction and touch in advertising, leading to higher revenue, repeat purchases, and customer loyalty. He also introduces the concept of using robots and automation to write and send handwritten notes on behalf of businesses, making customer engagement scalable and cost-effective. Radman encourages businesses to focus on memorable moments in the customer journey and influence them to create a strong emotional connection. He also offers advice on choosing a domain name for a dropshipping business and invites listeners to subscribe for more strategies and success stories.

00:00:00 In this section, Arian Radman of Ignite Post discusses the importance of personalisation in e-commerce businesses to boost customer engagement and retention. Radman, with a background in software engineering, was inspired by his experience at Coach Up, a two-sided marketplace, where he observed the successful relationships between coaches and athletes. He noticed the trend of digital saturation and the growing distrust of brands, leading him to start Ignite Post. The company offers handwritten notes as a unique service to help businesses develop relationships with their customers at scale, cutting through digital noise and increasing customer loyalty, resulting in higher revenue and repeat purchases.

00:05:00 In this section, Arian Radmand discusses his solution for brands to engage their audience at scale through personalised methods, such as handwritten notes. He explains that this approach builds trust and relationships with customers, as humans are innately tactile beings who learn and understand better through interaction with their environment. Radmand shares research that shows people remember and comprehend advertisements better when they can touch and feel them, emphasising the importance of customer engagement beyond digital communications. He concludes by reminding listeners that humans have evolved over time to interact with their environment in a tactile way, and that brands can tap into this deeper level of connection by incorporating personalised touchpoints.

00:10:00 In this section, Arian Radmand discusses the importance of handwritten notes in enhancing the customer journey and boosting dropship profits. Radmand explains that handwritten notes add a personal touch to the customer experience, which is scientifically proven to retain customers, increase revenue, and encourage repeat business. He emphasises that in today's digital age, human interaction has been removed from many transactions, and handwritten notes provide an opportunity to reintroduce that personal connection. Radmand suggests implementing handwritten notes in post-purchase flows to create a memorable and engaging customer experience, which can also help mitigate potential negative interactions. Overall, Radmand encourages businesses to consider the power of personal and peak end theory when crafting their customer journeys.

00:15:00 In this section, Arian Radmand discusses using robots and scientific theories to boost dropship profits by focusing on memorable moments in a customer's journey. The Peak End Theory suggests that people remember the peak moment, which is something intensely memorable, and the end of the journey. Brands can strategically influence these moments to create a strong emotional connection with their customers, leading to increased ROI and customer lifetime value. The example given is the personal connection formed with a chair maker in the past, and how a handwritten note after a purchase can create a positive emotional response, even if there was a problem with the order. Radmand also mentions the importance of standing out in today's digitally inundated world by sending physical correspondence, as there is less competition in the mailbox compared to digital communication.

00:20:00 In this section, Arian Radmand discusses the comparison of handwritten notes in dropshipping to digital communication and traditional direct mail. Radmand explains that handwritten notes perform significantly better than emails, with a response rate 20 times higher, and compared to direct mail, handwritten notes have a 100% open rate and perform about 10 times better. Radmand emphasises the importance of retention in business growth, stating that it's often overlooked, and handwritten notes can be an effective tool for upselling or selling new products to existing customers, leading to increased revenue.

00:25:00 In this section, Arian Radmand discusses the importance of retention in boosting dropship profits. He emphasises the significance of focusing on customer relationships and preventing cancellations to increase customer lifetime value. Radmand also introduces the concept of using automation, such as personalised notes, to enhance customer relationships. To make this process feasible for businesses, especially those with limited resources, he introduces Ignite Post, a service that uses robots to write and send handwritten notes on behalf of businesses. This solution allows businesses to scale their customer engagement efforts without the time-consuming task of writing notes themselves. Ignite Post integrates with existing marketing automation tools, making it an easy addition to a business's customer journey strategy.

00:30:00 In this section, Arian Radmand discusses how his company, Ignite Posts, uses robots and automation to help boost dropship profits for brand owners. The process is simple, allowing owners to set up and configure handwritten notes to be sent to customers just like email marketing tools. However, the more challenging part is determining when and what to say in the notes. Ignite Posts offers education, onboarding, and ongoing automation management to help brands get started and provide best practices. They also offer a sample service where a robot writes and sends a handwritten note to potential customers. Overall, the conversation highlights the importance of personalised customer engagement and how it can significantly impact customer loyalty and business growth.

00:35:00 In this section, Arian Radmand answers a listener's question about choosing a domain name for a dropshipping business. He recommends finding a balance between a niche name and a more general one. Radmand suggests choosing a trading name that is related to the niche market but not too specific, allowing the business to expand its product range later on without limiting its brand. He uses the example of "Winter Gear Central" as an all-encompassing name that communicates the business's specialty in winter sports equipment without restricting it to selling only skiing equipment. Radmand emphasises the importance of being adaptable and flexible in business, just as one would adapt to traffic conditions on a long drive. He also takes a moment to thank a podcast listener for their review and encourages others to join the elite masterclass program for free.

00:40:00 In this section, the hosts encourage listeners to leave a review for a chance to win free access to the competition mentioned in episode 52. They also promote Arian Radmand's book, "The Home of Turf Advantage," and invite listeners to subscribe for more strategies and success stories. The hosts express gratitude for the audience's time and promise to bring more insights in the next episode. Throughout the episode, they discuss using robots to enhance dropshipping profits with their guest, Arian Radmand.

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