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Why Your Dropshipping Store Isn't Working (Episode 37)

Why Your Dropshipping Store Isn't Working (Episode 37)

November 27, 20239 min read
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🗣 ​​Lewis Smith and James Eardley tackle the perplexing question: "Why isn't my dropshipping store working?" If you've invested time and effort into your online store but the results are falling short of your expectations, this episode is a must-listen.

Lewis and James dive into the common pitfalls that can plague dropshipping entrepreneurs and provide valuable insights to get your store back on track.

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Links and Resources Mentioned:

For Aspiring Business Owners or Side Hustle Seekers Based In the UK…

New Book Reveals How To Launch A Low-Maintenance High-Profit E-Commerce Business Using The UK "Home-Turf Advantage”…

While also enjoying more time with your family, being free to travel, and setting the hours you work.

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Links and Resources Mentioned:

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify

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Key Takeaways:

★ The Perils of Hasty Ventures: Rushing into dropshipping without thorough groundwork can lead to disappointment. Just as you wouldn't expect a smartphone to function without setup, a dropshipping store requires careful planning and strategy.

★ Common Mistakes: Discover the most frequent blunders that cause dropshipping stores to falter, including selecting the wrong products, relying on lengthy international shipping, and partnering with subpar suppliers.

★ Learning from Mistakes: Mistakes are valuable lessons in disguise. They provide opportunities for growth, refinement, and enhancement of your entrepreneurial journey. Embrace them as stepping stones to success.

★ Reversing the Damage: If you've realised your store is headed in the wrong direction, learn how to switch your business model, focus on quality UK suppliers, and re-evaluate your product choices to rectify the situation.

★ Seeking Guidance: Lewis and James point listeners toward Episode 11, where they provide an in-depth guide on how to start dropshipping in the UK. It's a valuable resource for those seeking guidance specific to the UK market.

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➡️ When people are ready to create time and financial freedom for themselves, they visit - https://www.dropshipunlocked.com/free?el=blog

➡️ Subscribe to The Dropship Unlocked Podcast to stay up-to-date on the latest episodes, and leave a like to help others discover the show.

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Topics Discussed:

In the podcast episode titled "Why Your Dropshipping Store Isn't Working" on the Dropship Unlocked Podcast, hosts Lewis Smith and James Eardley discuss common reasons why dropshipping stores may not be successful. They note that simply having a great customer service, website, ads, and other features does not guarantee success. Instead, entrepreneurs may not have done enough groundwork before starting their store, which can lead to unexpected problems.

They suggest that it's important to learn from mistakes, pivot, and adapt to continue growing a dropshipping business. The hosts also mention James Eardley's book, The Home Turf Advantage, which provides a roadmap for entrepreneurs to launch a low-maintenance, high-profit ecommerce business with more freedom to spend time with family and pursuits. In a different section, James Eardley discusses common mistakes he sees people making in their dropshipping stores, including slow delivery and not focusing on quality products and suppliers. He emphasizes the importance of continuous learning and improvement, and preventative measures rather than reactive fixes.

00:00:00 In this section, Lewis Smith and James Eardley discuss the struggles of entrepreneurs who have built a dropshipping store but are not experiencing the success they expected. They explain that just because a store has great customer service, a great website, great ads, and more does not guarantee success. The reason for this is that entrepreneurs may not have done enough groundwork before building their store, and this can lead to unexpected problems that stop them from fully utilising their business model. The speakers emphasise the importance of learning from mistakes, pivoting, and adapting to continue growing their business. They suggest that aspiring entrepreneurs should attend their Dropship Unlocked Podcast to learn more about how to build a profitable dropshipping business. The speakers also mention James Eardley's book, The Home Turf Advantage, which serves as a roadmap to help entrepreneurs launch a low maintenance, high profit ecommerce business with the freedom to spend more time with family, travel, and work on their own terms.

00:05:00 In this section, the hosts of the "Dropship Unlocked Podcast" discuss the reasons why a dropshipping store may not be working for people. They start by pointing out that often, people get excited about new business models and jump onto them without fully understanding how they work or whether they are suitable for their specific market. The hosts then note that different variations of dropshipping exist and that it is important to do deep research and consider the local laws and taxes when starting a business. The first common reason mentioned is choosing the wrong products. The hosts give the example of a man in Brazil who was selling ice chests full of cold drinks to thirsty beachgoers, but newcomers to dropshipping may not have the same level of understanding of their target market or may not have done enough research.

Another common reason is heavily relying on shipping from abroad, which can lead to longer delivery times and dissatisfied customers. The hosts note that with fast-paced shipping options now available, it is easier to serve existing demand rather than trying to generate new demand from scratch. Overall, the hosts suggest that to achieve success in dropshipping, people need to do their own research and understand the local market, rather than just chasing the latest business models or trends.

00:10:00 In this section of the "Why Your Dropshipping Store Isn't Working (Dropship Unlocked Podcast Episode 37)" excerpt, James Eardley discusses the common mistakes that he sees people making in their dropshipping stores. He starts by talking about the frustration of having to wait for something to be delivered, like a movie on Amazon Prime, which is in stark contrast to the instant gratification that people are accustomed to today, even including children. He then moves on to discuss the importance of fast delivery, and the need to work with reliable suppliers.

According to James, the quality of the suppliers is just as important as their delivery time. He uses the example of going to the cinema to illustrate his point, where the quality of the film is more important than the food, drinks, or luxury experience. He argues that focusing on perfecting a store's design or product pages can have limited returns, and emphasizes the importance of choosing high-quality products and working with good suppliers to prevent potential issues. James concludes by emphasising that prevention is better than cure and advocates for learning from mistakes and coming up with solutions to prevent problems in the future.

00:15:00 The speaker in this section emphasises the importance of embracing failures in an entrepreneurial journey. They argue that mistakes are a natural part of the process and should be seen as opportunities for growth rather than setbacks. By acknowledging and learning from mistakes, entrepreneurs can improve their processes and avoid repeating the same mistakes in the future. The speaker draws an analogy between animated films and bloopers, suggesting that mistakes can bring life and humour to a otherwise smooth journey. Moreover, the speaker uses examples to illustrate how mistakes can lead to better customer service and improved business processes. Finally, the speaker encourages entrepreneurs to learn from the mistakes of others by joining communities of like-minded individuals.

00:20:00 In this section of the transcript, the speaker discusses the importance of community and adaptation for finding success in dropshipping. They argue that trying to figure out dropshipping on one's own is likely to be costly and time-consuming, and that joining a community can provide support, insights, and a head start in achieving success. The speaker also emphasises the importance of continually improving and learning from mistakes, rather than viewing them as a failure. Overall, the message being conveyed is that dropshipping is not an easy or fast way to make a lot of money, but with a mindset of learning and adaptation, it can lead to long-term success.

00:25:00 In this section, the speaker discusses the flexibility that dropshipping provides and how it allows for quick changes to be made in response to a store that is not performing as expected. They suggest switching from one product niche to another, which can be done swiftly without the need for significant financial investments in stock. They also recommend diversifying your resources and seeking mentorship for continuous learning, openness to new ideas, and engagement with a tribe of like-minded individuals. Finally, they mention the value of sharing questions, stories, successes, or challenges with the Dropship Unlocked Podcast, and encourage their listeners to leave a rating and review on their podcast platform of choice.

00:30:00 In this section, the speaker discusses the misconception that the dropshipping industry is dead and explains how there are actually more suppliers available today than ever before. They highlight the importance of building relationships with suppliers and showcasing a unique brand story in order to stand out from the competition. The speaker also emphasizes the importance of approaching suppliers with a clear plan and demonstrating the mutual benefit of working together. They suggest that many suppliers are eager to onboard new retailers, and that having a professional approach and unique brand story can make a huge difference in attracting new customers.

00:35:00 In this section, the speaker discusses the idea that there is always room for new websites and online resources, as long as they are of high quality and provide value that sets them apart from the competition. Rather than viewing the internet as a limited opportunity, it should be seen as an expanding opportunity, with endless potential for those who are willing to put in the necessary effort. The speaker encourages listeners to look beyond the quantity of content and focus on the quality and value of what they can bring to the table. Additionally, the speaker emphasises the importance of continuous learning and improvement, and the value of feedback from customers and other sources to help elevate the quality of content and services provided.

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