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Use the link above for Joe to complete a full brand audit of your ecommerce business, usually offered at a premium, for free. 

🗣 Hosts Lewis Smith and James Eardley are joined by special guest Joe Hides from Affluent Agency. Joe, an ex-professional skier turned entrepreneur, co-owns Affluent Agency with a mutual friend, Jordan, and has overseen over £100 million in e-commerce revenue. 

Lewis shares his personal experience working with Joe’s team and highlights their expertise in various areas including social ads, video editing, strategy, and more.

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For Aspiring Business Owners or Side Hustle Seekers Based In the UK…

New Book Reveals How To Launch A Low-Maintenance High-Profit E-Commerce Business Using The UK "Home-Turf Advantage”…

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Links and Resources Mentioned:

Boost your email marketing with Klaviyo: https://dropshipunlocked.com/klaviyo 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Access expert data insights for your business: https://www.dropshipunlocked.com/triplewhale

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

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Key Takeaways:

★ Conversion Rate Optimization (CRO): Tips for CRO in high-ticket dropshipping, emphasising outcome-based offers and broad, whole country targeting.

★ E-commerce Email Marketing: Importance of email marketing for e-commerce businesses and effective strategies.

★ Final Advice: Joe shares one piece of advice for those starting out with digital marketing for their e-commerce business.

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Learn More:

 ➡️ When people are ready to create time and financial freedom for themselves, they visit - https://www.dropshipunlocked.com/free?el=blog-53-joe-hides-expert-strategies

 ➡️ Subscribe to The Dropship Unlocked Podcast to stay up-to-date on the latest episodes, and leave a like to help others discover the show.

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Topics Discussed:

In the "Accelerate Profits: Expert Dropshipping Strategy with Joe Hides" episode of the Dropship Unlocked Podcast, Joe shares his experience growing his marketing agency, Forge Affluent, which offers services like Facebook and Google ads, email marketing, and more for Ecommerce brands. Joe emphasises the importance of patience, proper targeting, and creative optimisation for successful ad campaigns, particularly for high ticket dropshipping. He also discusses the significance of conversion rate optimisation, effective customer support, and email marketing for high ticket ecommerce businesses. As a special bonus, Affluent Agency offers a full brand audit for existing businesses to identify marketing gaps and offer solutions. Joe's book, "The Home Turf Advantage," is also mentioned as a comprehensive guide for those starting a dropshipping business, including access to the Dropship Unlocked Launchpad community.

• 00:00:00 In this section, highlighting his impressive background in ecommerce, having generated over 100 million pounds in revenue. Joe shares his unique journey into digital marketing and ecommerce, starting with meeting his business partner Jordan six years ago. They built a friendship and began collaborating, with Joe helping Jordan record YouTube videos due to his background in filmmaking. Together, they started an agency, Affluent, which offers full-service partnership for Ecommerce brands, including ad management, video editing, strategy, email marketing, and on-site copywriting. Lewis praises the expertise and professionalism of Joe's team, emphasising the benefits of having everything under one roof. The episode will dive into ninja strategies used by Joe's team for Google ads, meta advertising on Instagram and Facebook, conversion rate optimisation, and email marketing nuggets for ecommerce businesses. Stay tuned for a special announcement at the end.

• 00:05:00 In this section, Joe shares how he and his team at Forge Affluent have grown their marketing agency, specialising in services like Facebook ads, Google ads, email marketing, and more for Econ brands on Shopify. They offer a comprehensive solution, handling all aspects of brand growth and scaling revenue. With over 100 million in revenue generated, they aim to help small, boutique brands succeed without feeling like a corporate entity. Regarding high ticket items and Google advertising, Joe emphasises the importance of being specific with targeting to make the most of the costlier ads. He suggests defining the ideal audience for your high ticket product and tailoring your advertising to them, as well as remarketing to users who have already shown interest. Joe also recommends using smart bidding strategies to find the profitable sweet spot for your campaigns.

• 00:10:00 In this section, Joe Hides and his guests discuss the importance of finding the right profitability level for e-commerce businesses and the balance between manual and automated targeting in Google Ads. Joe emphasises the value of manually targeting audiences to gain a better understanding of who the target market is and the importance of doing this alongside automated strategies like Performance Max. Lewis Smith shares his experience of starting new Google Ads accounts and the dangers of relying solely on automated systems without understanding how they work. The speakers also discuss the differences between traditional Google ads and Performance Max, with the latter automatically placing ads across various Google platforms and dynamically creating combinations to optimise for the best performance. They caution that Performance Max can take longer than expected to start showing results and recommend patience and a commitment to spending a certain budget on the campaign. Manual targeting is seen as a useful fallback for troubleshooting and gaining a deeper understanding of the target audience.

• 00:15:00 In this section, Joe Hides and James Eardley discuss the strategy for high ticket dropshipping using Google ads. They emphasise the importance of patience and proper tracking, as high ticket sales have lower volumes and higher profit margins. Joe shares his experience of setting up Performance Max campaigns alongside manual campaigns, recommending starting with Performance Max as a wide net and then branching out to manual campaigns with high converting search terms. They also mention the significance of retargeting across various ad formats. James adds that Google Shopping and search text ads can be used once high converting search terms are identified. Overall, they suggest starting with Performance Max and then optimising with manual campaigns for best results.

• 00:20:00 In this section, Joe discusses the importance of focusing on creative aspects for successful Facebook ad campaigns, particularly for high ticket dropshipping. He explains how Facebook's AI has shifted the leverage from granular targeting to creative optimization. Joe suggests setting up dynamic product retargeting ads as the first step and emphasizes the significance of hiring high-quality creators. He also mentions that, depending on the KPIs, broad top-of-funnel campaigns with no interest or look alike audience targeting can be effective. Joe shares his experience on creating offers for physical products using Facebook ads by bundling and focusing on emotional positioning.

• 00:25:00 In this section, Joe Hides shares an innovative advertising strategy using the example of a company selling cold plunge pads and saunas. The company offers a free cold plunge pad with the purchase of a much more expensive sauna, increasing the average order value. Joe praises this offer as a clever way to stand out in a saturated market. When setting up a Facebook campaign, especially a top-of-funnel cold campaign, Joe advises starting manually with campaign budget optimization (CBO) to learn about offers and products that resonate with the marketplace. Common mistakes he sees include overly complex ad accounts and switching ads off too early. Instead, he recommends keeping ad accounts consolidated and simple, and trusting Facebook's AI to optimize the campaign over time.

• 00:30:00 In this section, Joe Hides discusses the importance of conversion rate optimization (CRO) in high ticket ecommerce businesses, particularly in dropshipping. He emphasises that while traffic is essential, a terrible landing page or poor conversion rate can hinder profitability. Hides suggests focusing on testing new products and authors on Facebook or Google first, and using the information gained to optimize landing pages and websites. He also stresses the significance of maintaining congruence between ads and landing pages to avoid customer confusion and disconnect. Lastly, for high ticket dropshipping businesses, Hides advises providing excellent customer support to address objections and build customer confidence.

• 00:35:00 In this section, Joe emphasises the importance of effective customer support, a detailed FAQ section, and explanation videos for high-ticket products to increase trust and conversion rates. He also suggests optimising product pages as the primary focus for driving traffic, and touches upon the significance of email marketing as the final element in a digital marketing strategy for eCommerce businesses.

• 00:40:00 In this section, Joe Hides discusses the importance of email marketing for high ticket drop shipping businesses. He emphasizes that email marketing is a free and powerful way to reach customers repeatedly without additional costs, and it should account for around 30-35% of a business's overall revenue. Hides recommends building multiple email flows, including welcome series, abandoned carts, and checkout campaigns, and sending at least three campaigns per week. To collect emails, Hides suggests using a mystery discount pop-up, which offers incentives to new subscribers. He also introduces the concept of email segmentation, specifically a VIP system, which separates repeat customers and treats them as valued members of the brand to increase engagement and sales.

• 00:45:00 In this section, Joe Hides shares valuable insights on setting up email marketing flows for e-commerce businesses. He recommends setting up a welcome series, abandoned cart, and post-purchase checkout flows as priorities. The post-purchase cross-sell flow is particularly effective in identifying a product a customer has already bought and suggesting a related product to increase average order value and customer lifetime value. Joe also mentions the importance of identifying emerging markets and their pain points to create irresistible offers and succeed in digital marketing for e-commerce businesses. He suggests browsing and scrolling on TikTok for market research to stay updated on trends.

• 00:50:00 In this section, Joe Hides offers a special bonus for listeners. Affluent Agency, an E-commerce agency, will provide a full brand audit for those with existing businesses. This audit assesses various marketing channels, including email marketing and social media accounts, to identify gaps and offer a plan to improve marketing strategies. The value of this service is significant, as it usually costs a lot to hire an agency for a comprehensive audit. Listeners can book a call with the Affluent team through the link in the show notes dropshipunlocked.com/affluent at to take advantage of this offer.

• 00:55:00 In this section, Joe Hides discusses the value of his book "The Home Turf Advantage" as a comprehensive guide for those starting a dropshipping business. The purchase includes bonus content and access to the Dropship Unlocked Launchpad community, which offers mentorship and networking opportunities. Halima, a podcast listener, shares her appreciation for the inspiring content in a review. To join the masterclass community for free, listeners are encouraged to leave a review on their preferred podcast platform. The episode concludes with a call to action to subscribe, leave a five-star review, and tune in for more strategies and success stories on the Dropship Unlocked Podcast.

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