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🗣Hosts Lewis Smith and James Eardley are joined by TikTok marketing expert Paul Harvey. 

With a wealth of experience in e-commerce, particularly through platforms like Amazon, Paul has now shifted his focus to helping sellers harness the power of TikTok to drive traffic and boost sales.

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Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com 

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Key Takeaways:

★ Leverage TikTok’s Massive Reach: With its vast user base and high engagement, TikTok offers a unique opportunity for e-commerce businesses to reach a broader audience and drive sales through engaging content.

★ Direct Integration with TikTok Shop: TikTok Shop allows businesses to seamlessly integrate their products with their content, making it easier to convert views into sales.

★ Optimise and Engage: Setting up a TikTok Business Account and optimising your TikTok Shop is just the beginning. Consistent posting, collaborating with the right creators, and staying on top of trends are crucial for success on the platform.

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 ➡️ Subscribe to The Dropship Unlocked Podcast to stay up-to-date on the latest episodes, and leave a like to help others discover the show.

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Topics Discussed:

In the "The Guide To TikTok Dropshipping" episode 98 of the Dropship Unlocked Podcast, Paul Harvey discusses the potential of TikTok for e-commerce businesses, sharing his experience of going viral on the platform and the benefits of the TikTok shop . He emphasises the importance of authentic, low-produced videos and the use of affiliate marketing and user-generated content for advertising. Harvey also provides insights on the effectiveness of TikTok ads for high-ticket dropshipping businesses and the importance of a flexible business name for potential growth. The episode offers practical tips and success stories for those looking to diversify their marketing strategies and tap into the large user base on TikTok.

• 00:00:00 In this section, an expert in TikTok marketing and the TikTok shop, shares his insights on why TikTok is a game-changer for e-commerce businesses. Having a background in Amazon selling, Paul noticed the potential of TikTok in driving sales and traffic when he saw a minor increase in sales on other platforms coinciding with TikTok ad campaigns. However, the lack of measurement tools for TikTok sales on other platforms left him ahead of the game. After leaving his aggregator, Paul started his own TikTok agency and transitioned to focusing on the TikTok shop due to its rising power in e-commerce. The episode provides practical tips for effectively setting up a TikTok shop and making a success of the platform as a whole. If you're looking to diversify your marketing strategies and tap into new customer bases, this episode is incredibly valuable.

• 00:05:00 In this section, they discuss the importance of going viral on TikTok and its impact on businesses. TikTok has become a popular way for people to discover brands and purchase products due to the authenticity and trustworthiness of individual users' opinions over brands. The TikTok shop works well because users see products from a unique perspective and make purchasing decisions based on that. However, going viral on TikTok is rare and requires a system and speaking to as many potential customers as possible. The conversation also touches on the large user base on TikTok, making it an attractive market for brands. Brands should create content for their profiles and utilise affiliate content to increase their reach and conversions.

• 00:10:00 In this section, they discuss the use of affiliate marketing and user-generated content on TikTok for advertising. TikTok's affiliate marketplace allows brands to contact creators to promote their products, with the affiliate creating content and posting it on their profile with a link to the brand's TikTok shop. Brands pay a commission of around 20% for every sale brought in by the affiliate, and the affiliate is rewarded with more views, followers, and commission. The process is managed entirely within the TikTok app, making it convenient for brands. Setting up a TikTok shop can take anywhere from five minutes to five days, depending on the brand's location and documentation requirements. Once the shop is set up, products can be sold directly from the Shopify store and submitted to the TikTok shop for posting. However, it's important to note that integration with TikTok shop requires careful handling to avoid deleting listings.

• 00:15:00 In this section, they discuss the use of TikTok Shop with Shopify for dropshipping businesses. According to Harvey, the main consideration is the performance of the TikTok shop. Sellers can choose to fulfill orders themselves or through TikTok's TI stock, but the helpdesk support between Shopify and TikTok is not very helpful. The process can be painful, but businesses with established delivery processes through their suppliers can generate sales on TikTok and send orders directly to them. The primary difference between selling on TikTok and other platforms like Google or Shopify is the interactive nature of TikTok videos, which builds trust with customers. Additionally, TikTok users are highly influenced by viral content and retargeting campaigns. For high-ticket businesses, Harvey recommends sending out a large number of samples to affiliates to generate content and reach a wider audience, even if it means investing a significant amount of resources upfront.

• 00:20:00 In this section, the focus is on TikTok dropshipping and collaborating with TikTok affiliates. Instead of sending samples to multiple affiliates, Paul suggests being selective and targeting those who have already proven sales in the niche. He recommends reaching out to them with a better offer to create content for your product. Paul also emphasises the importance of researching an affiliate's sales history and past performance through the affiliate dashboard. He advises investing in a few proven affiliates and providing them with direction on video creation. Paul shares success stories of business relationships with affiliates being the best marketing aspect in the business. When addressing concerns about taking a gamble on sending high-ticket products to affiliates, Paul mentions that TikTok's algorithm may promote older videos that answer customers' questions, increasing the chances of sales.

• 00:25:00 In this section, the discussion revolves around the effectiveness of TikTok ads for high ticket dropshipping businesses. Harvey suggests that using TikTok ads as a lever to turn sales is more beneficial than trying to work organically, especially for those who may not have the capital to invest in thousands of products and videos. He introduces the concept of Google Max ads, which allows TikTok's AI to run campaigns based on all available content, often resulting in 5-10x the sales compared to manual ads. However, the downside is that it doesn't provide information on which specific video is performing well, making optimisation difficult. Despite these challenges, Harvey encourages those starting with TikTok marketing to create content regularly, reverse engineer competitors' successful videos, and potentially hire someone to create copy videos to benefit from what's already working. He also suggests that even high ticket businesses can get started without buying loads of samples by either making videos themselves or hiring someone to create content. The key takeaway is that content, quality, and quantity are crucial for success on TikTok.

• 00:30:00 In this section, Paul Harvey discusses the importance of authentic, low-produced videos for success on TikTok. He shares how high-quality, curated content may not perform well on the platform, as people resonate more with relatable, direct content. Harvey suggests starting at TikTok's Creator Center for insights on viral hooks and ideas to create engaging content. He emphasises the potential for virality and brand building on TikTok, which is still in its infancy compared to other marketing channels. For those interested in diving deeper into these strategies, Paul's insights combined with the structured approach outlined in Robert Kiyosaki's book "The Home Turf Advantage" can provide a comprehensive roadmap to success in e-commerce.

• 00:35:00 In this section, the host answers a listener's question regarding choosing a name for a limited company when setting it up. Mike, the listener, asks whether he should plan for future expansion by choosing a broad name or sticking to a specific brand or niche. The host, Paul Harvey, suggests going for a generic name when registering a company to allow flexibility for potential pivots and future growth. He explains that many companies adopt this approach, which keeps their business flexible and allows them to expand into different niches without confusion or the need for rebranding. The podcast also features a recent review from a listener, Arash, who praises the podcast for its practical tips and expert interviews, and encourages listeners to share the episode with those who could benefit from it.

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