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Find out how Dialogue can enhance your Shopify store here ➡️ https://nowdialogue.com 

🗣 In this episode we sit down with Omri Katz, the mastermind behind Dialogue, a cutting-edge personalisation platform reshaping the landscape of e-commerce. 

Join the conversation as Omri delves into the future of dropshipping and the transformative power of personalization in online retail.

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Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

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Key Takeaways:

★ Boosting Conversions with Personalisation: The conversation delves into the direct correlation between personalised experiences and increased conversion rates, highlighting the role of Dialogue in driving business growth.

★ A/B Testing with ABcommerce: Omri sheds light on the importance of A/B testing in validating personalisation strategies, ensuring optimal performance and results for e-commerce businesses.

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Learn More:

 ➡️ When people are ready to create time and financial freedom for themselves, they visit - https://www.dropshipunlocked.com/free?el=blog-65-future-of-dropshipping-omri-katz

 ➡️ Subscribe to The Dropship Unlocked Podcast to stay up-to-date on the latest episodes, and leave a like to help others discover the show.

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Topics Discussed:

In the "The Future of Dropshipping With Omri Katz" episode 65 of Dropship Unlocked Podcast, Omri Katz, the founder of Dialog, a platform revolutionising e-commerce through personalised shopping experiences, shares his personal journey in e-commerce and the creation of his company. He discusses how Dialog helps small Shopify store owners by offering essential tools to enhance the customer experience and optimise conversions. Omri also explores the future of dropshipping and e-commerce, emphasising the importance of personalisation, an omni-channel experience, and automation for business growth. He encourages business owners to focus on optimising the shopping experience, surround themselves with like-minded individuals, and invest in personalised solutions like Dialogue to create lasting relationships with customers.

00:00:00 In this section, the visionary behind Dialog, a platform revolutionising e-commerce through personalised shopping experiences, joins the conversation with hosts Louis Smith and James Eardley. Shopify store owners are getting ahead of the competition by providing personalised experiences for their customers, enhancing buyer interactions, and boosting conversion rates. During this episode, Henri unpacks the deep personalisation aspects of this technology and its tangible benefits for e-commerce business owners. Exciting possibilities for e-commerce personalisation with AI are explored, offering insights on how to captivate and convert audiences effectively. Omri shares his journey into creating Dialog six years ago, starting as an intrapreneur at an ad tech company, and seeing an opportunity in the market to increase engagement on publishers' websites.

00:05:00 In this section, Omri Katz shares his personal journey into e-commerce and the creation of his company. He began selling Christmas lights on Amazon with a childhood friend and later expanded into various product categories. During this time, he recognised the need for tools to enhance the customer experience and optimise conversions for small and medium-sized businesses (SMBs). Frustrated by the lack of affordable, comprehensive solutions, he started his own company to address this gap in the market. The timing was ideal as technology advancements, particularly the rise of AI, made it easier to create and access tools to improve the customer experience in e-commerce. Katz believes that the market has taken a significant leap forward in the past few years and will continue to do so, offering great solutions for SMBs.

00:10:00 In this section, Omri discusses how their product helps small Shopify store owners by packaging essential tools into one place and improving customer journeys. The tool offers various features such as personalised product recommendations, upselling, cross-selling options, product bundles, shoppable stories, post-purchase offers, and deep segmentation capabilities. All these features aim to increase the bottom line revenue by providing a better user experience and improving key performance indicators like conversion rate and average order value. The tool also allows for personalised content and messaging based on customer behavior and past purchases, making the shopping experience more engaging and efficient.

00:15:00 In this section, they discuss the future of dropshipping and the importance of an omni-channel experience for e-commerce businesses. Omri explains how connecting social media platforms like Instagram and Tiktok to e-commerce websites can drive better results by showing videos and lifestyle images, making it easier for customers to interact with the brand across multiple channels. He also mentions the integration of email marketing and personalisation tools like CLEVEO to create a seamless omni-channel experience for customers. The goal is to connect with as many sources of data as possible to provide a consistent brand experience and increase conversions. Omri believes that this is the future of e-commerce as consumers expect to interact with brands through various channels, and they are trying to make this technology accessible to small and medium-sized businesses.

00:20:00 In this section, they discuss the future of dropshipping and personalisation in e-commerce. Omri believes that personalisation will become the norm, moving away from static landing pages, and instead offering a customised experience for different audience segments. Shopify is already heading in this direction, and it's essential for smaller brands to offer some level of personalisation to remain competitive. The rewards for early movers in this trend include a better shopping experience, increased conversion rates, and customer retention. By investing in design, coding, and shopping experience, businesses can create a unique brand and stand out from competitors.

00:25:00 In this section, they discuss the importance of optimising the shopping experience on a dropshipping website beyond just media buying and acquisition strategies. Omri emphasises that differentiating the website from competitors through personalised customer engagement is crucial for conversion and growth. He suggests that businesses focus on optimising every step of the user journey, from homepage recommendations to post-purchase offers, to create a seamless and synchronised shopping experience. The use of a single platform as a source of truth for all website assets is also emphasised to achieve this goal.

00:30:00 In this section, Omri Katz discusses the benefits of using automated solutions like Dialogue for business owners. He emphasises that not every business owner has the time or resources to optimise technology constantly and that Dialogue's default setting is designed to run automatically. Katz also mentions that there are automations for ongoing optimisation and that business owners can test assumptions and track performance. He encourages business owners to be honest about their bandwidth and invest only what they're able to. The conversation also touches on Dialogue's user-friendly interface and accessible pricing, making it an attractive option for smaller brands. Overall, the discussion highlights Dialogue's potential to revolutionise e-commerce by tailoring every customer's journey with advanced personalisation.

00:35:00 In this section, Omri Katz discusses the future of e-commerce and the importance of personalisation in building lasting relationships with customers. He emphasises that improving conversions is not the only goal but also creating a personalised and engaging experience for customers. This approach aligns with providing value first, as emphasised in his book. Tom Johnson's question about overcoming procrastination is addressed, with suggestions to identify a compelling reason for starting a business and visualising the end goal daily. Omri also recommends leveraging proven training programs and structures to commit to the goal and overcome procrastination.

00:40:00 In this section, Omri Katz discusses the importance of surrounding oneself with like-minded individuals and joining a community of fellow entrepreneurs to overcome procrastination and achieve business success. He emphasises the power of accountability and inspiration gained from being around individuals who have already achieved what one aspires to. The podcast also acknowledges a recent positive review from a listener and encourages listeners to share the episode with those who may benefit from its insights and inspiration to kickstart their ecommerce journey.

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