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🗣 In this episode, Lewis Smith and James Eardley are joined by Rachel Greenhalgh (Head of Ecommerce at Add People) and Oliver Eardley (Principal Consultant at Add People). 

Together, they dive deep into the best ad strategies for high-ticket ecommerce businesses in 2025. If you're looking to optimise your paid ads for 2025, this episode is packed with insights, strategies, and real-world case studies to help you succeed.

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Topics Discussed:

• AI and Machine Learning for Ecommerce Ads
  Discover how AI is changing the way we approach paid ads for ecommerce, especially for high-ticket products.

• Effective Platforms for Ecommerce Ads
  Learn which platforms work best for high-ticket ecommerce ads and why a multi-channel strategy is key to success.

• Scaling Your Paid Ads
  Find out how to know when it's time to scale your ad campaigns and how to do it effectively.

• Mistakes to Avoid in Ecommerce Ads
  Hear from our experts on the biggest mistakes businesses make when running paid ads and how to steer clear of them.

• Multi-Channel Marketing Strategies
  Why diversifying across platforms like Google Ads, YouTube, and social media is the best approach for ecommerce success.

Links and Resources Mentioned:

• Performance Max Campaigns for Google Ads – Learn more and get started

• Google Ads for Beginners – Optimise your Google Ads campaigns

• Shopify for £1 a Month for 3 Months – Start your Shopify store now

• Start Your Ecommerce Journey – Begin here

Key Takeaways:

• AI-Powered Ads: AI will play a big role in 2025, allowing for better targeting and automation in ad campaigns, especially for high-ticket items.

• Multi-Channel Marketing: Relying on a single platform is risky. Combining Google Ads, social media, and email marketing will give you a greater chance of success.

• Scaling Ads Wisely: Don't rush to scale. Wait until your campaigns are performing well before increasing ad spend. Start small and gradually increase.

• Avoid Quick Fixes: High-ticket items often take time to convert. Be patient, and focus on optimisation and consistency.

Learn More:

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