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🗣 In this episode, Lewis Smith and James Eardley sit down with Troy Egri from ClickMagick to uncover one of the most expensive mistakes ecommerce business owners make when running paid advertising.

Most entrepreneurs trust the numbers reported by Google and Meta. But according to Troy, those numbers often tell only part of the story. From inaccurate attribution to missing conversions, they explore how poor tracking can quietly cost businesses thousands of pounds in wasted ad spend and missed growth opportunities.

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https://www.youtube.com/watch?v=b-XVRaXYRkM

Links and Resources Mentioned

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Key Takeaways

★ Your Ad Data May Be Misleading: Most advertising platforms rely on estimates and modelled attribution rather than complete customer journey data.

★ Better Tracking Leads To Better Decisions: Accurate attribution helps you scale winning campaigns and eliminate wasted spend.

★ Small Improvements Create Massive Gains: Understanding where your sales really come from can dramatically improve profitability over time.

Learn More

➡️ When people are ready to create time and financial freedom for themselves, they visit → https://dropshipunlocked.com/start?utm_source=blog&utm_medium=podcast&utm_campaign=ep194-the-10000-ecommerce-ads-mistake

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Topics Discussed

★ Why Google and Meta reporting often fails to show the complete customer journey

★ How inaccurate attribution causes businesses to make poor advertising decisions

★ The role of server-side tracking in improving marketing performance

★ Why customers frequently convert weeks after first clicking an ad

★ How ClickMagick helps ecommerce brands track, optimise, and scale more effectively

★ Practical ways to improve your marketing data without increasing your ad budget

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★★★ Dropship Unlocked – Lewis Smith ★★★

How to Launch a UK Dropshipping Business Offering Next-Day Delivery...

...Even If You Don’t Yet Know Which Products To Sell.

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