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🗣Hosts Lewis Smith and James Eardley reconnect with Suraj, a Dropship Unlocked Masterclass member who has made incredible strides in his ecommerce journey. 

Suraj first joined the podcast eight months ago when he had just crossed £12,000 in sales after two months. Now, he returns to share the remarkable growth he's experienced since then. 

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Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

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Key Takeaways:

★ Persistence and Adaptability: Suraj’s journey illustrates the power of persistence and adaptability when building an e-commerce business. He overcame multiple challenges by staying committed to the process and leveraging the support of the Dropship Unlocked community.

★ Growth Through Mentorship: Mentorship has played a crucial role in Suraj’s success, providing guidance and support every step of the way. His experience highlights the value of having a strong support system as you navigate the ups and downs of entrepreneurship.

★ Mindset Shifts: Suraj’s story showcases the importance of mindset in achieving success. Breaking through mental barriers and embracing a growth mindset helped him move from uncertainty to confidence as a business owner.

★ Long-Term Vision: Success in e-commerce is not just about immediate results but about building a business that can provide long-term freedom and flexibility. Suraj’s journey is a testament to what’s possible when you focus on the big picture.

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Learn More:

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Topics Discussed:

In the "How Suraj Made £100k with High-Ticket Dropshipping" episode of the Dropship Unlocked Podcast, Suraj shares his journey from struggling with unsustainable dropshipping businesses to achieving significant success with a high-ticket model. Suraj, a former business owner with a background in entrepreneurship, initially tried dropshipping using AliExpress and simple Shopify websites, but faced challenges with low-quality products, long delivery times, and high refund rates. Despite making some money, the business model proved unsustainable. However, Suraj's entrepreneurial spirit and desire to explore new revenue streams led him to join the Dropship Unlocked Master Class . He was drawn to the sustainable business model and the emphasis on building a real brand with quality products and customer service. Suraj's first store using this model generated over £12,000 in sales within the first few months. Despite initial skepticism, Suraj followed the process step by step and put in the necessary groundwork. He eventually launched a second store in a smaller, related niche with less competition and double the average order value. Suraj's success allowed him to transition from selling lower-priced items to high-ticket dropshipping, which brought in larger sales and a growth mindset. Suraj emphasises the importance of simplicity and consistency in running a successful e-commerce business, as well as the emotional impact of business success on entrepreneurs. He plans to expand his business by hiring more staff and maintaining a hands-on role in the parts he enjoys. Suraj's story serves as a testament to the potential of high-ticket dropshipping and the importance of following a proven business model, trusting the process, and staying committed to goals.

• 00:00:00 In this section, the hosts welcome back Suraj, a successful Drop Ship Unlocked masterclass member who has made significant progress since their last conversation. Suraj's store has surpassed the £100k revenue mark within two months, and he shares his experience of transforming his business from a doubtful endeavor to a thriving e-commerce venture. The episode serves as a testament to the potential of high-ticket dropshipping to bring about real-life changes and eliminates any doubts about its ability to create a tangible business. Suraj's journey demonstrates the power of following a proven business model, trusting the process, and staying committed to goals. Listeners can gain valuable insights from his experience, particularly in overcoming challenges and scaling up a business.

• 00:05:00 In this section, Suraj shares his experience before joining Dropship Unlocked (DSU). He explains that he had a background in business but was interested in product-based e-commerce. However, his previous attempts at dropshipping involved using AliExpress and simple Shopify websites, with a focus on making as many sales as possible before getting shut down due to low-quality products or long delivery times. Suraj admits that he made some money but the business model was unsustainable due to high refund rates and constant battles with customers. He also mentions the frustration of dealing with faulty products and the high cost of returning them to China. Suraj describes this experience as a vicious cycle of sales, refunds, and bad customer service. Eventually, he came across DSU and its more sustainable business model.

• 00:10:00 In this section, Suraj shares his motivation for starting an e-commerce business. He explains that as an entrepreneur, he is always driven to explore new revenue streams and improve himself, inspired by the quote "live your life with a healthy amount of discontent." Suraj wanted to challenge himself, prove that business principles apply to different models, and create a backup revenue stream for personal security. He was not motivated by greed or recognition but by the desire to keep his mind active and maintain flexibility and freedom. Suraj's entrepreneurial spirit and the need for continuous growth drove him to start a new business.

• 00:15:00 In this section, Suraj shares his motivation for seeking a more sustainable business model in dropshipping, beyond the typical anonymous online facade. He explains his desire to build a real business with customer service, quality products, and a certain level of customer care, which he felt was missing in the fly-by-night dropshipping sites. Suraj's goal was to create a brandable, sellable, and long-term business, rather than a temporary side hustle. He was drawn to the Dropship Unlocked Master Class due to its emphasis on building a real, sustainable business, and its commitment to providing real customer service and products. Suraj's determination to build a meaningful business paid off, as he was able to generate £12,000 in sales within the first few months.

• 00:20:00 In this section, Suraj shares his experience of joining a masterclass and following the process step by step, despite his initial skepticism. He emphasises the importance of letting go of preconceived notions and ego, and trusting the process. Suraj spent the first few months focusing on research and groundwork, which he admits was not the most exciting part for him but was crucial for the success that followed. He encourages listeners to put in the necessary work during the initial stages, even if it's not the most glamorous or exciting part of the process.

• 00:25:00 In this section, Suraj discusses the sustainability of his high-ticket dropshipping business after initial success. He reveals that he launched a second website two months ago and shares the lessons he learned from his first business. Suraj's first website generated over £122,000 in revenue within the first two months and consistently hit the £5,000 to £7,000 mark monthly without significant effort. However, he encountered competition and a ceiling in the niche, leading him to let it be and focus on a smaller, related niche with less competition and double the average order value. Suraj's takeaway was to overcome his limiting beliefs about the type and value of products he could sell online.

• 00:30:00 In this section, Suraj shares his experience of transitioning from selling lower-priced items to high-ticket dropshipping. He explains that the shift was mainly due to a mindset change, as he discovered less competition and higher potential profits in the high-ticket market. Suraj admits that his initial limiting beliefs held him back from selling high-value products online. However, he took action and launched a new store in a new niche, which quickly surpassed the performance of his first store. Despite some imperfections in the setup, Suraj applied the lessons learned from his first store to the second one, allowing both to thrive. The key takeaway from Suraj's story is the importance of believing in one's ability to sell high-value products and taking action, even with imperfect circumstances, to achieve progress over perfection.

• 00:35:00 In this section, Suraj shares his experience of a mindset shift in his business when he started generating larger sales. He mentions that two months into his new store, he no longer gets excited about small sales as he used to, and instead, looks forward to larger ones. Suraj is currently waiting for a call to close a £10,000 sale for his second store, which would double its revenue for the month. He emphasises the importance of having a growth mindset and being dissatisfied with current achievements to continue progressing in the business. Suraj's revenue across both stores is currently at £21,000, with the second store outperforming the first one in key metrics such as conversion rate, average order value, and sales volume. He plans to invest more time, effort, and attention into the second store based on its promising trajectory.

• 00:40:00 In this section, Suraj shares his experience of expanding his e-commerce business and feeling guilty about neglecting his first store. He discusses the importance of focusing on the store generating the most revenue and hiring someone to manage the first store while he focuses on the second one. Suraj also reflects on his learning journey, mentioning several pivotal moments, such as realising the need for patience and avoiding distractions by focusing on the priorities that make the biggest difference, like setting and forgetting Google ads for a while. He emphasises the importance of resisting the urge to tinker with ads and budgets constantly.

• 00:45:00 In this section, Suraj shares his insights on the importance of simplicity and consistency in running a successful e-commerce business. He emphasises the significance of letting Google ads algorithms work and keeping campaigns simple. Suraj also discusses the emotional impact of business success on entrepreneurs, highlighting the importance of stability and certainty. He reflects on how his early businesses have impacted his life personally, allowing him to explore opportunities beyond online sales, such as sponsoring events and investing in offline marketing. Suraj expresses the excitement of having a business with both online and offline presence and the thrill of making sales even when disconnected from work.

• 00:50:00 In this section, Suraj discusses his aspirations for his business, including hiring more staff and maintaining a hands-on role in the parts he enjoys. He reflects on his initial mindset shift from doubting the saleability of certain products online to understanding that not being a customer himself doesn't hinder his ability to run a successful business. Suraj shares that the biggest hurdle he had to overcome was letting go of the belief that he wouldn't buy certain products online and recognising that someone else would. He also talks about the growth he's experienced as a business owner over the past eight months, with increased confidence in his ability to run a product business and a deeper understanding of what customers want online.

• 00:55:00 In this section, Suraj shares his experience of developing a keen eye for great customer experiences on websites and the importance of after-sales care in driving repeat purchases. He explains how he learned to look at websites from a consumer's perspective, analysing trust signals and user experience elements. Suraj also shares an example of a subscription product that sent him an email offering a discount for the next purchase, which inspired him to implement similar strategies on his own site. He emphasises the importance of adopting a mindset of continual learning and being comfortable with the idea that there is always more to learn. Suraj also mentions the role of support and community in fostering this mindset.

In the "How Suraj Made £100k with High-Ticket Dropshipping" podcast episode on Dropship Unlocked, Suraj discusses the importance of continuous learning and mentorship in his dropshipping journey. He emphasises the value of consuming education intentionally and shares his weekly habit of watching educational videos and listening to podcasts. Suraj also reflects on his motivation for starting his own business and encourages listeners to replace a portion of their salary before quitting their jobs. He expresses the rewarding nature of learning something new and taking imperfect action, as evidenced by his successful transition from a service-based business to high-ticket dropshipping. The hosts express their appreciation for Suraj's openness and wisdom, highlighting his journey as a testament to the ongoing support and community within the Drop Ship Unlocked program. They encourage listeners to share the episode and leave positive reviews to help grow their community and continue delivering valuable content.

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