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Find out how Thomas guarantees a 15% increase in organic search visitors within 90 days

 ➡️ https://DTCSEOAgency.com

🗣In this episode of the Dropship Unlocked Podcast, hosts Lewis Smith and James Eardley welcome Thomas Phillips, a digital marketing and e-commerce expert with 18 years of experience and founder of DTCSEOAgency.com. 

Thomas shares his strategies for scaling online stores organically through SEO, having generated over $70 million for his own and clients' brands.

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Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

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Key Takeaways:

★ SEO Advantages: Drives reliable organic traffic with long-term growth. Higher conversion rates from organic search traffic.

★ Core SEO Strategy: Keyword research, quality content, technical optimization, and strategic link building.

★ AI in SEO: AI can aid in tasks but requires human oversight. Human editing ensures content quality and avoids penalties.

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Learn More:

 ➡️ When people are ready to create time and financial freedom for themselves, they visit - https://www.dropshipunlocked.com/free?el=blog-90-seo-mastery-thomas-phillips

 ➡️ Subscribe to The Dropship Unlocked Podcast to stay up-to-date on the latest episodes, and leave a like to help others discover the show.

Thomas’ Instagram: https://www.instagram.com/thomasmrphillips/ 

Thomas’ LinkedIn: https://www.linkedin.com/in/tomphillipsofficial/ 

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Topics Discussed:

In the "SEO Mastery for Ecommerce" episode of the Dropship Unlocked Podcast, Thomas Phillips, a digital marketing and E-commerce expert with 18 years of experience, discusses the importance of SEO for ecommerce businesses. Phillips shares his journey from building an HTML website for his ecommerce business to the current intuitive platforms like Shopify. He emphasises the long-term benefits of SEO, including increased organic traffic and profitability, and the importance of optimising product pages with keywords, meta titles, descriptions, and URL structures. Phillips also stresses the significance of building authoritative websites through link building and optimising images for search engines using image alt text. The episode concludes with Thomas discussing the additional value offered in the masterclass, including over-the-shoulder tutorials, coaching calls, and a vibrant community.

• 00:00:00 In this section, hosts Lewis Smith and James Eardley welcome Thomas Phillips, a digital marketing and E-commerce expert with 18 years of experience and the founder of DTC SEO agency.com. Thomas shares his entrepreneurial journey starting at the age of 13 when he built his first online business selling miniature skateboards and experienced success through SEO. He then moved on to various other brands and businesses, eventually building DTC SEO agency.com due to high demand from clients. In this conversation, Thomas discusses practical strategies for scaling online stores organically and the importance of investing in SEO to cut ad budgets and increase E-commerce sales.

• 00:05:00 In this section, Thomas Phillips shares his journey from building an HTML website for his ecommerce business to the current intuitive platforms like Shopify. He attributes his perseverance and long-term vision to his father's dedication to working on his cars. Phillips emphasises the importance of SEO in ecommerce businesses, explaining that it helps people find products and websites through search engines. The high conversion rate of SEO traffic makes it valuable, as people searching for specific items have a high purchase intent. Tools are available to determine search volume and the feasibility of ranking for certain keywords, allowing businesses to put their products in front of potential customers without disrupting their online experience.

• 00:10:00 In this section, Thomas Phillips discusses the benefits of optimising SEO efforts for ecommerce businesses compared to paid ads. Phillips emphasises the long-term profitability and consistency of SEO, as organic search accounts for approximately 53% of all website visitors. He explains that with SEO, costs remain flat as traffic increases, leading to higher profitability. In contrast, paid ads require continuous investment to maintain profitability, and their performance can be volatile. Phillips concludes by stating that the investment in an SEO strategy is viewed differently from a paid ad strategy, with a focus on a fixed monthly cost and the long-term compounding benefits.

• 00:15:00 In this section, Thomas Phillips discusses the importance of SEO (Search Engine Optimization) for ecommerce businesses. He explains that while there might not be significant SEO benefits in the initial stages, the long-term advantages are substantial. Websites built around products with long-term potential can generate more organic clicks over time, leading to increased profit without additional costs, aside from potential investments in SEO agencies. Phillips emphasises that SEO is crucial for long-term business success due to the compounding nature of traffic and profit. He also shares an example of a brand generating 70k in sales annually, with 45% of that profit coming from SEO. Phillips concludes by stating that SEO is more profitable than paid ads for ecommerce businesses, as once a website gains authority in Google's eyes, traffic and profit significantly increase.

• 00:20:00 In this section, Thomas Phillips of Dropship Unlocked Podcast Episode 90 discusses keyword research and optimisation for ecommerce websites. He suggests brainstorming all possible keywords related to each product and using SEO tools like Hrefs or Ahrefs to determine search volume and difficulty. Once identified, these keywords should be applied to product pages by optimising meta titles, descriptions, and URL structures. Content on the page should also be expanded with detailed information and images to outrank competitors. The final step is link building, which can be done through manual outreach to blogs or websites, purchasing links from brokers, or investing in digital PR for reputable backlinks, acting as votes of confidence for Google and increasing website performance.

• 00:25:00 In this section, Thomas Phillips discusses the importance of building authoritative ecommerce websites through link building and optimising product descriptions for search engines. He emphasises the significance of Google viewing a website as an authority and the role of compounding links in achieving high search engine rankings. Phillips also cautions against relying solely on AI tools to generate product descriptions, as Google may penalise websites for using artificial content. Instead, he recommends writing product descriptions yourself to ensure authenticity and quality. Success stories from Thomas's agency and personal brands include significant revenue growth through organic search, with one site generating 27 million dollars in ship-to revenue in a year.

• 00:30:00 In this section, Thomas Phillips discusses the significance of SEO in ecommerce businesses and how it can lead to substantial margins. He emphasises that the cost of SEO can be high, often reaching $10,000 per month, but the potential gains in net margin make it worthwhile. Phillips shares his approach to working with ecommerce brands to improve their SEO, focusing on optimising their websites, implementing digital PR, and building links. He explains that significant gains can be seen within the first 90 days, making it a crucial part of their strategy. However, Phillips acknowledges that SEO has its limits, and businesses may also benefit from paid ad strategies to create demand and increase revenue while waiting for SEO performance to improve. He also clarifies that Shopify, as an ecommerce platform, is generally SEO-friendly, but optimising collection pages and keeping image sizes small are essential steps to ensure a website is viewed positively by Google.

• 00:35:00 In this section, Thomas Phillips discusses the importance of optimising images for search engines through the use of image alt text. He explains that large image files can negatively impact user experience and slow down website loading times, which Google and users dislike. By adding relevant image alt text, ecommerce stores can drive more traffic through Google image searches. Shopify offers some out-of-the-box solutions to add alt text and reduce image sizes, but Thomas also recommends reaching out to DTC SEO agency for professional help or taking a detailed video course on SEO strategies. Thomas emphasises the long-term benefits of SEO over paid ads and encourages listeners to combine SEO insights with foundational business strategies for sustainable ecommerce success.

• 00:40:00 In this section," Walter F asks about the additional information provided in the master class beyond what has already been shared in the podcast. Thomas Phillips, also known as Louis, answers that the master class offers a full step-by-step approach with over-the-shoulder tutorials, detailed instructions on setting up stores, uploading supplier products, and setting up ads. The masterclass also includes twice weekly coaching calls with James and Thomas, a vibrant community, and access to previous call recordings. Walter expresses that joining the masterclass was a shortcut to success for him, and the podcast guest, Ben, shares a positive review of the podcast. The episode concludes with a call to action for listeners to share the episode with someone who could benefit from it.

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