👉 Ready to start your own online store? Start here: https://dropshipunlocked.com/online-event?el=blog-68-master-ecom-copy-konrad-sanders

Get Konrad’s 13 Lenses Framework E-Guide here ➡️ https://www.creative-copywriter.net/the-13-lenses-full-funnel-word-optimisation-free-ebook 

🗣 In this episode of the Dropship Unlocked Podcast, we sit down with Konrad Sanders, CEO of The Creative Copywriter, to explore the art and science of e-commerce copywriting. 

With Konrad's expertise, we delve into the crucial role of copywriting in the digital marketplace and uncover strategies to elevate brand messaging and engagement.

👉 Do you know someone who would love this? Share this video ➡️ https://youtu.be/E9KyXrZ06Bg?feature=shared

---------------------------------------------------------

Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

---------------------------------------------------------

Key Takeaways:

★ Demystifying Copywriting: Konrad breaks down the essence of copywriting, highlighting its significance in conveying brand identity, values, and offers effectively to potential customers.

★ Website Copy Best Practices: The discussion focuses on actionable tips for crafting compelling website copy, emphasising the importance of expressing a unique value proposition within seconds of a visitor landing on a website.

★ AI Influence on Copywriting: Konrad shares insights on integrating AI tools into copywriting processes while preserving the personal touch essential for maintaining brand identity and authenticity.

---------------------------------------------------------

Learn More:

 ➡️ When people are ready to create time and financial freedom for themselves, they visit - https://www.dropshipunlocked.com/free?el=blog-68-master-ecom-copy-konrad-sanders

 ➡️ Subscribe to The Dropship Unlocked Podcast to stay up-to-date on the latest episodes, and leave a like to help others discover the show.

---------------------------------------------------------

Topics Discussed:

In the "Master E-Commerce Copywriting with Konrad Sanders" episode 68 of the Dropship Unlocked Podcast, Sanders, a CEO and master of e-commerce copywriting, discusses the importance of compelling copy for e-commerce businesses. He emphasises that effective copywriting helps businesses stand out, build trust, and persuade prospects to buy products. Sanders suggests focusing on benefits over features, using conversational copy, and defining a brand voice. He also touches on the use of AI as a tool to aid human creativity in copywriting. Additionally, Sanders discusses the importance of storytelling, finding one's brand voice, and negotiating pricing with suppliers.

• 00:00:00 In this section, Konrad Sanders, the CEO of the creative copywriter and a master of e-commerce copywriting, shares his insights on the importance of compelling copy for e-commerce businesses. According to Conrad, copywriting is the art and science of crafting the right words for your business to attract, engage, nurture, convince, and convert your target audience at every step of the customer journey. It's not just about conversion but also about building trust, removing perceived barriers, and increasing the perceived value of your products. In today's digital marketplace, where customers are bombarded with choices, effective copywriting can help your business stand out and persuade prospects to buy your products, making it a critical aspect of a viable and scalable e-commerce business.

• 00:05:00 In this section, the importance of copywriting for E-commerce businesses is discussed. Sanders emphasises that words and the way they are used to describe value propositions and products are crucial in building trust, breaking down barriers, and increasing perceived value. He argues that copywriting is even more important in the digital age as retail companies shift their focus online and competition increases. Sanders suggests focusing on benefits over features when writing copy for E-commerce websites, as this will help potential customers understand how the product can improve their lives. He also mentions the use of various copywriting lenses, such as the goldfish lens, to help craft effective and engaging copy.

• 00:10:00 In this section, Konrad Sanders discusses the importance of making e-commerce copy digestible for readers with short attention spans. He suggests breaking up chunky paragraphs and long sentences, and making the copy conversational. Sanders explains that conversational copy feels like a conversation between the reader and the brand, creating a sense of closeness and engagement. He emphasises that people buy from people, and our brains are wired to respond positively to conversational, human-like branding. The goal is to make the reader feel involved and spoken to, increasing the likelihood of conversion and driving revenue for e-commerce businesses.

• 00:15:00 In this section, they discuss the importance of defining a brand voice for effective e-commerce copywriting. Sanders explains that assigning a voice to a brand can lead to better copy and stronger connection with customers. He emphasises the foundational role of brand voice in copywriting and differentiation. Sanders also mentions that larger brands have already gone through this process, while smaller e-commerce brands should prioritise it. They discuss the use of a brand exploration sheet to understand a brand's tone of voice and values. The conversation then shifts to the difference in copywriting for various pages on a website, with a focus on the homepage as the primary touchpoint for most visitors. Consistency in voice is crucial across pages, but each page type plays a unique role in the customer journey.

• 00:20:00 In this section, the focus is on mastering e-commerce copywriting for effective homepages. Sanders emphasises the importance of the real estate at the top of a website, known as the "above the fold" area, which visitors see first. He suggests that copywriters have around six seconds to grip visitors with a clear and unique value proposition headline. Sub headers and a paragraph below should reinforce the unique selling points, providing instant clarity without requiring visitors to read every word. The homepage should tease other areas of the site, and sub headers should tell the story and express USPs even when skimmed. The goal is to engage visitors, build trust, and nudge them towards the next step without selling the product outright on the homepage.

• 00:25:00 In this section, they discuss the importance of defining a clear value proposition for an early-stage E-commerce business. Sanders suggests starting with strategic thinking and competitor analysis to understand what sets your business apart. He recommends creating a value proposition statement as an internal document using formulas that help identify target audience, offerings, and differentiators. However, distilling this down into a concise and punchy statement for external use, such as a homepage header, can be challenging. Sanders emphasises the importance of focusing on benefits and injecting creativity into product pages, which often focus too much on features.

• 00:30:00 In this section, Konrad Sanders discusses the importance of maintaining a consistent tone of voice in e-commerce product pages. He emphasises the value of using Voice of Customer (VOC) data to weave authentic language from customers into product descriptions. Sanders suggests mining Amazon comments and feedback for common words and phrases, as well as emotive quotes that can be used to create social proof and instant credibility. He also recommends incorporating customer quotes into product page headers to add authenticity and reduce customer risk when making a purchase. Sanders acknowledges that brands have a vested interest in promoting their products, but emphasises that customer testimonials and quotes can be more persuasive to potential buyers. Regarding the influence of AI on copywriting, Sanders touches on the topic but does not delve deeply into it in this episode.

• 00:35:00 In this section, the topic of using AI for e-commerce copywriting is discussed. As an agency, they have embraced the use of AI and have been conducting extensive use case testing with chat GPT for over a year. They believe that the future of copywriting is collaborative between humans and machines, but AI alone cannot create great copy without human input. AI functions as a predictive model, and while it can generate copy, it is prone to creating cliches and repetitive content. To avoid this, it is essential to have a deep understanding of copywriting best practices and to avoid cliches. The agency's perspective on AI and copywriting comes from a place of research and understanding.

• 00:40:00 In this section, they discuss the use of AI in e-commerce copywriting. AI is particularly helpful in transcription, allowing for the quick and accurate conversion of buyer interviews into text. This transcribed text can then be analysed using a GPT bot to identify pain points and desires, which can be woven into product pages. AI is also useful for research, summarising industry information and providing insights. As a sparring partner, AI can help generate metaphors and headlines, and even assist in planning the structure of copy content. However, it's important to remember that AI should be used as a tool to aid human creativity, rather than replace it. Each copywriter uses AI in their own unique way, and the collaboration between human and machine is key to successful e-commerce copywriting.

• 00:45:00 In this section, Konrad Sanders discusses the use of AI in e-commerce copywriting and the importance of patience and understanding in getting optimal results. He emphasises that the future lies in embracing technology and learning how to use it effectively, rather than dismissing it as rubbish. Sanders also mentions the rise in demand for human copywriting as some companies have struggled with AI outputs. He introduces the 13 lenses framework, a set of core ingredients for writing effective copy and content, which his agency uses as a scoring matrix or checklist to ensure a balanced approach. Listeners can access more information about the 13 lenses framework in a free E-guide provided by the agency.

• 00:50:00 In this section, Konrad Sanders discusses the importance of storytelling in e-commerce copywriting and introduces his 13th lenses framework. He also mentions his upcoming podcast, Funnel Visionaries, where he will delve into content strategy and the customer journey, including copy optimisation. Sanders emphasises the significance of finding one's brand voice and using AI to enhance human connections with customers. The conversation provides valuable insights into the art and science of copywriting for e-commerce success. Listeners are encouraged to apply these strategies and check out Sanders' book, The Home Turf Advantage, for a holistic approach to growing their businesses.

• 00:55:00 In this section, Ferhat asks if suppliers sell products one at a time or in bulk and how to negotiate pricing. Konrad explains that they target suppliers already comfortable with drop shipping, ensuring they're open to fulfilling orders individually. Regarding pricing negotiations, Konrad suggests starting with a supplier's price list and aiming for a 30% profit margin. If the initial offer doesn't meet the target, negotiations can be based on lower ad spend to ensure profitability. As the business grows, better margins can be negotiated. A recent review from Ian MacGillivray, the winner of a store-building competition, praises the exceptional series of videos. Listeners are encouraged to share the episode with those who could benefit and subscribe for more strategies and success stories.

---------------------------------------------------------

FOLLOW:

Instagram: https://www.instagram.com/dropshipunlocked/ 

Twitter: https://twitter.com/DropshipUnlockd 

LinkedIn: https://uk.linkedin.com/company/dropship-unlocked 

Youtube: https://www.youtube.com/c/dropshipunlockedlewissmith 

Website: https://www.dropshipunlocked.com/ 

---------------------------------------------------------

🌏Want to create location, time and financial freedom? Watch Our Free Training ➽ https://www.dropshipunlocked.com/free?el=blog-68-master-ecom-copy-konrad-sanders

---------------------------------------------------------

★★★Dropship Unlocked - Lewis Smith★★★

How to Launch a UK Dropshipping Business Offering Next-Day Delivery...

...Even If You Don't Yet Know Which Products To Sell

🌏Watch Our Free Training ➽ https://www.dropshipunlocked.com/free?el=blog-68-master-ecom-copy-konrad-sanders

Join Lewis Smith, Founder of Dropship Unlocked as you build and launch your high-ticket dropshipping business.

📺 Don't Forget to SUBSCRIBE to our Youtube Channel! (Its Free)

🔰 SUBSCRIBE here ➽https://www.youtube.com/channel/UC9r29zg3RE4e-zDDwVjdJOA?sub_confirmation=1