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🗣In this episode of the Dropship Unlocked Podcast, hosts Lewis Smith and James Eardley delve into the crucial topic of "How to Make Customers Choose Your Dropshipping Store." 

They explore the key strategies and insights needed to attract and retain customers in a competitive market.

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Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

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Key Takeaways:

★ Focus on Quality: High-quality suppliers and products lead to fewer returns and higher customer satisfaction.

★ Build Strong Relationships: Developing long-term partnerships with premium suppliers can lead to better business terms and exclusive products.

★ Invest in Marketing: Effective marketing strategies, including SEO and retargeting, increase your store's visibility and attract more customers.

★ Prioritise Customer Service: Exceptional customer service and a user-friendly website enhance the overall shopping experience, leading to repeat business and positive word-of-mouth.

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Learn More:

 ➡️ When people are ready to create time and financial freedom for themselves, they visit - https://www.dropshipunlocked.com/free?el=blog-83-make-customers-choose-you

 ➡️ Subscribe to The Dropship Unlocked Podcast to stay up-to-date on the latest episodes, and leave a like to help others discover the show.

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Topics Discussed:

In the "How to Make Customers Choose Your Dropshipping Store" episode of the Dropship Unlocked Podcast, hosts Lewis Smith and James Eardly discuss the importance of convenience, curation, and exceptional customer service in setting dropshipping stores apart from buying directly from brands. They emphasise the value of offering a one-stop shopping experience, bundling items together, and partnering with premium suppliers to provide a specialist niche and superior customer service. The speakers also highlight the significance of effective marketing strategies, retargeting, and offering unique products to attract and retain customers. They encourage listeners to view dropshipping as a long-term, sustainable business and emphasise the importance of providing exceptional customer service and building trust and loyalty to stand out from competitors. The episode concludes with a call to action for listeners to engage with the community, leave reviews, and subscribe for more insights.

• 00:00:00 In this section, hosts Lewis Smith and James Eardly discuss the question of why customers would choose a dropshipping store over buying directly from brands. They argue that the convenience and curation of products offered by dropshipping stores set them apart. Customers appreciate having a one-stop shopping experience, where they can find a variety of compatible accessories and receive expert advice. Dropshipping stores can save customers time and effort by providing a specialist niche and handling the assembly of orders with discounts for bulk purchases. This competitive advantage helps establish dropshipping stores as an attractive option for customers.

• 00:05:00 In this section, the speaker emphasises the importance of convenience in making sales. He uses the analogy of a shopping center, where customers can access all the items they need in one place, and food delivery services, where customers receive all the ingredients for a recipe in one go. Dropshipping retailers can offer this convenience by bundling items together and increasing average order value, while also reducing the price for customers. The speaker also emphasises the importance of finding a specific problem or group of people with a need and curating products to solve that problem, making the store a convenient and specialist option for customers. The speaker also mentions that premium suppliers, who offer consistent quality and reliability, are key to providing a convenient shopping experience for customers.

• 00:10:00 In this section, the speaker shares his experience of significantly increasing sales and customer satisfaction by partnering with premium suppliers. He explains how adding one premium supplier led to a tenfold increase in sales, a decrease in return rate, and an improvement in customer satisfaction. The speaker emphasises the importance of continually signing up new premium suppliers to grow the business and elevate the brand's reputation. He compares working with premium suppliers to flying in business or first class, highlighting the superior customer service and ease of interaction. The speaker encourages dropshippers to invest time and effort in finding premium suppliers, as the higher product quality leads to fewer returns, fewer customer complaints, and multiple repeat purchases. The speaker also shares that early on, he had problems with budget suppliers due to lack of quality control, leading to customer complaints and potential market abandonment.

• 00:15:00 In this sectio, the speaker shares his experience of transforming his dropshipping business by signing premium suppliers. He explains that building relationships with these suppliers led to better business terms, exclusivity over certain products, and a well-oiled machine that churns out sales and profit. The speaker emphasises the importance of investing in long-term partnerships rather than short-term transactions. Premium suppliers often won't sell directly to customers, making it crucial for retailers to be the specialist retailer that customers turn to for access to those brands. Effective marketing is also essential to making sure customers choose the retailer over competitors or the brands themselves. The speaker discusses the importance of marketing strategies like search intent marketing and being seen as the brand in the busiest part of town to capture customer attention early and build trust.

• 00:20:00 In this section, the speakers discuss the importance of retargeting strategies in keeping customers engaged with a brand. Retargeting uses cookies to track online activity and display ads across various platforms, creating the impression that the brand is omnipresent. The speakers emphasise the value of investing in targeted advertising and marketing campaigns, such as email marketing, to convert leads into paying customers. They also explain that many top brands don't sell directly to consumers, making it essential for dropshipping businesses to establish themselves as retailers in their supply chain.

• 00:25:00 In this section, the speaker discusses how dropshippers can provide more value to customers than brands, making them a preferred choice. By bundling products with accessories or offering tailored customer service, dropshippers can differentiate themselves. Additionally, through effective ad targeting on the Google Shopping Network, they can increase visibility and build brand recognition. The speaker argues against competing solely on price and instead emphasises the importance of convenience, customer support, and offering unique products. By providing a better overall shopping experience, dropshippers can attract and retain customers.

• 00:30:00 In this section, entrepreneur Lewis Smith discusses the importance of providing exceptional customer service and building trust and loyalty to make customers choose your store over competitors. He explains the concept of trade pricing and how offering a better deal doesn't necessarily mean lower prices for customers. Smith emphasises the significance of friendly and helpful customer service, responding promptly to inquiries, resolving issues, and building a professional, visually appealing website. He also suggests using targeted marketing strategies to reach your audience and remain top of mind when they're shopping. By providing outstanding customer service, having a great reputation, and offering high-quality products, customers are more likely to return and share their positive experiences.

• 00:35:00 In this section, the speaker addresses a listener's question about the average level of success for someone starting dropshipping. He acknowledges that success is subjective and depends on individual definitions and dedication. The speaker emphasises that dropshipping is not a get-rich-quick scheme but a long-term, sustainable business. He encourages listeners to consider the potential benefits of consistent effort and building a business that can provide income for years to come. The speaker also mentions that those who regularly engage with the community and seek guidance are more likely to achieve success faster. He concludes by sharing some inspiring success stories from people who started with no prior experience.

• 00:40:00 In this section, the hosts express their gratitude for positive reviews and listener engagement. They encourage listeners to leave reviews, share the podcast with others, and consider passing it on to those interested in starting their own business. The hosts believe that the information shared in the podcast could be instrumental in helping others embark on their e-commerce journey. They also promote the host's book, "The Home Turf Advantage," and invite listeners to subscribe for more strategies and success stories. The episode concludes with a promise to bring more insights on the next episode of the Dropship Unlocked Podcast.

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