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Hire First Class Talent With Yoni’s Help ➡️ https://www.multiplymii.com/ 

🗣In this episode of the Dropship Unlocked Podcast, hosts Lewis Smith and James Eardley welcome Yoni Kozminski, co-founder of the $50 million eCommerce growth fund and a leader in scaling eCommerce businesses and their teams. 

Yoni shares his extensive knowledge on how to hire and manage top talent to scale your dropshipping business.

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Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

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Key Takeaways:

★ Effective Outsourcing: Leveraging the skills of Filipino freelancers can significantly enhance your business processes and scalability. Understanding cultural differences and establishing clear communication can lead to a more productive working relationship.

★ Timing and Strategy for Hiring: Knowing when to hire your first VA is crucial for maintaining efficiency and focusing on growth. Proper onboarding and clear role definitions are essential for successful integration.

★ Mindset Shift: Transitioning from doing everything yourself to delegating tasks is key to scaling your business. Adopting a leadership mindset allows for more strategic growth and better management of business operations.

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Learn More:

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 ➡️ Subscribe to The Dropship Unlocked Podcast to stay up-to-date on the latest episodes, and leave a like to help others discover the show.

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Topics Discussed:

In the "How To Hire Rockstar VAs for Dropshipping" episode of the Dropship Unlocked Podcast, Yoni Kozminsky, a co-founder of multiple businesses and a 50 million e-commerce growth fund, shares his expertise on scaling e-commerce businesses and the importance of hiring virtual assistants (VAs) for long-term success. Yoni discusses his journey from working with big brands to failing at his initial e-commerce business and eventually finding success through his current companies. He emphasises the importance of building systems, optimising operations, and staffing with talented individuals from the Philippines due to their motivated workforce and English proficiency. Yoni also discusses the challenges of letting go of control in business and delegating tasks effectively, as well as the importance of a strong job description and effective interview process for hiring VAs. He encourages entrepreneurs to focus on their vision for the business and outsource tasks to others to build a lifestyle business. The episode also touches on the benefits of the dropshipping business model, including the home turf advantage that minimises inventory risk and cash flow problems.

• 00:00:00 In this section, Yoni Kozminsky a co-founder of multiple businesses including a 50 million e-commerce growth fund, shares his expertise on scaling e-commerce businesses and the importance of hiring a virtual assistant (VA) for long-term success. Yoni, who has a background in digital marketing and web development, discusses his journey from working with big brands to failing at his initial e-commerce business and eventually finding success through his current companies, Escala, Multiply Me, and South Cole. He attributes his initial business failure to not having the right team in place and not focusing on creating a sustainable income stream. The lessons he took away from that experience include the importance of building systems, optimising operations, and staffing with talented individuals from the Philippines.

• 00:05:00 In this section, Yoni Kozminski shares his experience of building a digital presence and e-commerce business, as well as the lessons he learned from a past mistake. Having worked for smaller agencies and grown teams in Australia and Los Angeles, Yoni gained expertise in digital marketing, PPC, SEO strategy, and content production. He then started a website, Justful Ads.com, focused on curating content for men. However, he faced a setback when Facebook flagged and paused his ads due to selling knives, a prohibited item. Despite his efforts to reinstate the website, he was unable to do so, resulting in the abandonment of the project. Yoni emphasises the importance of understanding Facebook guidelines and avoiding certain niches for ads. Now, with his company Escala, he focuses on scaling e-commerce businesses and uses talent from the Philippines for hiring through Multiply Me. He explains that the cultural alignment and motivation for delivery and job security make it an attractive location for hiring virtual assistants.

• 00:10:00 In this section, Yoni Kozminski shares his experiences and love affair with hiring Virtual Assistants (VAs) from the Philippines. He explains how the country's education system and large digital agencies provide a talented workforce. Yoni also discusses the challenges and repeatable patterns when scaling a business from 2 to 5 million, emphasising the importance of building clear goals, being critical in product selection, and putting the right people in the right seats. He encourages entrepreneurs to let go of tasks and focus on their vision for the business.

• 00:15:00 In this section, Yoni Kozminski discusses the challenge of letting go of control in business and advises entrepreneurs to delegate tasks without giving up ultimate decision-making power. He uses the example of product research and hiring a VA to find potential deals based on predefined criteria. Kozminski emphasises the importance of valuing one's time and focusing on growth opportunities instead of getting bogged down by tasks. He suggests using the "who not how" framework to identify which tasks to delegate and encourages building a lifestyle business by outsourcing tasks to others.

• 00:20:00 In this section, Yoni Kozminski the speaker discusses his approach to managing tasks and hiring virtual assistants (VAs) based on the size and growth stage of a dropshipping business. For early-stage businesses, he advises focusing on time management, prioritising tasks, and understanding which tasks can be offloaded to VAs. He suggests creating a list of tasks and identifying the skills required for each, and then hiring VAs accordingly. However, he cautions against trying to delegate too many diverse tasks to one VA, as they may become a jack of all trades and a master of none. He also shares his experience of using a bottom-up approach to hiring, starting with a customer service VA and gradually adding more specialised roles as the business grows. The speaker also mentions the importance of having sufficient net profit to cover the cost of hiring VAs before making the first hire.

• 00:25:00 In this section, Yoni Kozminski, they discuss the concept of hiring coaches and virtual assistants (VAs) based on the stage of your business and your net profit margin. The speaker suggests that if you have significant capital and business acumen, you might consider hiring coaches earlier. For most people starting out in dropshipping, they recommend looking for coaches once you reach around a half million dollar revenue. The first coaches to bring in are likely those who can drive profitable growth, such as those managing paid media, SEO, and email marketing. The speaker also mentions Multiply Me's approach to hiring full-time talent in the Philippines, emphasising the importance of clear communication about the role you're trying to fill and using resources like LinkedIn and job boards to access higher caliber talent.

• 00:30:00 In this section, the importance of a strong job description and effective interview process for hiring Virtual Assistants (VAs) is emphasised. Creating incentives that align with the VA's role and the business's goals can lead to increased motivation and success. The speaker shares his experience of offering bonuses to VAs for driving five-star Trustpilot reviews as an example of effective incentives. The talent pool in the Philippines, which is producing a growing number of college graduates each year, is also discussed as an exciting prospect for businesses looking to hire cost-effectively while maintaining high skill levels and English proficiency.

• 00:35:00 In this section, Yoni Kozminski discusses the importance of hiring virtual assistants (VAs) for business growth, particularly in the context of e-commerce. He mentions that Multiplay Me, the company he co-founded, has created free resources, including job descriptions and a hiring guide, to help entrepreneurs understand the process. Yoni emphasises the significance of hiring the right people for long-term success and invites listeners to get in touch with Multiplay Me for further assistance. Throughout the conversation, the hosts express their appreciation for Yoni's expertise in financial optimisation and business scaling. They encourage listeners to apply the strategies discussed and to check out additional resources, such as Yoni's exclusive training and Lewis' book, "The Home Turf Advantage," for comprehensive guidance on e-commerce growth.

• 00:40:00 In this section, Yoni Kozminski discusses the benefits of the dropshipping business model, specifically the home turf advantage. This model allows entrepreneurs to order products on a per order basis, meaning they only place orders with suppliers once they have received payment from customers. This streamlined process minimises inventory risk and cash flow problems, as well as allowing a wider variety of products to be offered without the need for upfront investment. Yoni also thanks a listener for their positive review and encourages listeners to leave a review for the podcast.

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