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Find out how Daniel can help you ➡️ https://www.thebudaimedia.com/ 

🗣Lewis Smith and James Eardley are joined by Daniel Budai, the mastermind behind Budai Media, a pioneering force in ecommerce email marketing. 

Together, they explore strategies to double dropship profits by leveraging the power of email marketing.

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Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

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Key Takeaways:

★ Growth Strategies for Email Lists: Daniel provides practical strategies for ecommerce businesses to expand their email lists, focusing on tactics to attract, engage, and retain subscribers effectively.

★ Maximising Email Marketing Effectiveness: The conversation explores the unique advantages of email marketing in fostering customer engagement, driving conversions, and maximising LTV through personalised communication.

★ Balancing Email Frequency and Engagement: Daniel shares best practices for optimising email frequency to maintain subscriber engagement while avoiding subscriber fatigue or spam complaints.

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 ➡️ When people are ready to create time and financial freedom for themselves, they visit - https://www.dropshipunlocked.com/free?el=blog-69-double-profits-email-daniel-budai

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Topics Discussed:

In the "Double Dropship Profits With Email Expert Daniel Budai" episode 70 of the Dropship Unlocked Podcast, Daniel Budai, the founder of Budai Media and an e-commerce marketing expert, discusses the significance of email marketing for e-commerce businesses, particularly in increasing the lifetime value of customers. He emphasises the importance of email list segmentation, optimising email frequency, and using non-gimmicky subject lines for re-engaging unengaged subscribers. Budai also recommends creating a loyalty program and growing an email list through effective pop-ups to incentivise repeat purchases and increase customer loyalty. He offers personalised support through one-on-one mentoring and group coaching sessions, emphasising the benefits of both approaches. Overall, the discussion provides listeners with actionable tactics to elevate their email marketing game and boost the lifetime value of their e-commerce customers.

• 00:00:00 In this section, the founder of Budai Media and an e-commerce marketing expert, discusses the significance of email marketing for businesses, particularly in e-commerce. He emphasises that email marketing is crucial for cultivating customer relationships and driving repeat business due to its high return on investment. Daniel shares insights on optimising email frequency, growing a robust email list, and leveraging real-world success stories where his approaches have increased the lifetime value for clients. Whether new to e-commerce or looking to refine strategies, this discussion promises to equip listeners with actionable tactics to elevate their email marketing game.

• 00:05:00 In this section, the importance of the Lifetime Value (LTV) metric for e-commerce brands is discussed. LTV is crucial because it goes beyond the value of the first purchase and considers the value of repeat customers. Starbucks is used as an example, where the lifetime value of a customer is much higher than the value of a single purchase. Email marketing is then highlighted as a powerful tool to increase the lifetime value for a business due to its high conversion rates for returning customers. The conversion rate for email traffic is often higher than other channels, with rates of 10-20% being common. The frequency of emailing contacts on a list is also addressed, but there is no one-size-fits-all answer, as it depends on the specific audience and business.

• 00:10:00 In this section, email marketing expert Daniel Budai discusses the importance of email list segmentation for effective email marketing. He suggests that the frequency of email campaigns depends on the size of the email list, with smaller lists requiring fewer campaigns per week and larger lists allowing for more frequent emails to different segments. Budai also recommends segmenting lists based on engagement and recent purchases, creating segments like "engaged 15," "engaged 30," and "engaged 90." For the most engaged subscribers, he suggests sending sales emails, while for less engaged subscribers, content and trust-building emails are recommended to re-engage them. Budai also mentions that subject lines play a crucial role in getting unengaged subscribers to open emails again, but suggests being less gimmicky due to advanced spam filters.

• 00:15:00 In this section, Budai discusses the importance of using non-gimmicky subject lines for re-engaging unengaged email subscribers. He explains that customers are becoming wiser and are turned off by urgent or free offers in subject lines, and spam filters may also prevent such emails from reaching the inbox. Instead, Budai suggests using trust-building content in emails to engage unengaged subscribers, such as educational emails or lists of benefits. He shares an example of a hiking brand that increased its lifetime value by double for subscribers who joined its email list and loyalty program by providing valuable content. Budai emphasises that building trust and providing value to unengaged subscribers can lead to increased engagement and higher lifetime value for the brand.

• 00:20:00 In this section, Budai discusses the importance of creating a loyalty program for e-commerce businesses and growing an email list. He explains how customers can earn points based on various actions and use them to redeem rewards, incentivising repeat purchases and increasing customer loyalty. Budai also shares tips on growing an email list more quickly, including setting up non-annoying pop-ups with incentives on websites and using exit-intent pop-ups on desktop. The effectiveness of these pop-ups depends on the average time customers spend on the website, with a balance being crucial to avoid annoying potential customers. Budai emphasises the power of exit-intent pop-ups as a last chance to capture email addresses before potential customers leave the website.

• 00:25:00 In this section, James and Daniel discuss the importance of email marketing in boosting the lifetime value of e-commerce customers. Daniel offers personalised support through one-on-one mentoring and group coaching sessions at Budai Media. He emphasises the benefits of both approaches, stating that they complement each other by providing personalised answers to unique challenges and exposing individuals to questions they may not have considered. Daniel's exclusive training and book are also recommended for those looking to optimise their e-commerce strategies. Rishi Patel's question about the importance of finding a mentor and the difference between one-on-one and group coaching is answered, with Daniel advocating for a balanced approach that offers the benefits of both.

• 00:30:00 In this section, Daniel Budai discusses the value of group coaching calls in the context of building a successful dropshipping business. He emphasises that the combination of tailored advice from mentors and the collective wisdom of a group is invaluable. Budai also highlights the importance of having a clear, proven training program and framework to follow. He explains that while coaching calls and community support are essential, having a solid foundation with a blueprint to guide the process can make the journey simpler and more rewarding. Budai also shares his experience of learning from both peers and mentors, emphasising the importance of having access to both. The episode concludes with a shout-out to a recent positive review and a call to action for listeners to share the podcast with others on WhatsApp.

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