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🗣In this episode, hosts Lewis Smith and James Eardley discuss the products you should absolutely avoid when dropshipping if you want to save time, money, and avoid headaches. 

From low-ticket items to obsolete technologies and prohibited products, Lewis and James break down the risks and offer guidance on how to make smart, data-driven product choices.

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Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

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Key Takeaways:

★ Avoid Low-Ticket Items: Focus on higher-ticket products that offer better profit margins and reduce the need for high-volume sales.

★ Stay Updated on Market Demand: Avoid obsolete products with low demand, as they tie up resources and result in poor ROI.

★ Comply with Legal Regulations: Selling prohibited items can lead to severe legal and reputational consequences.

★ Prioritise Local Suppliers: To ensure quality control and faster shipping, source products locally rather than relying on overseas suppliers.

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Topics Discussed:

In the "Do Not Dropship These Products" episode of the Dropship Unlocked Podcast, hosts Lewis Smith and James Erley discuss the importance of avoiding low-ticket items when dropshipping due to slim profit margins and intense competition. They also warn against dropshipping prohibited items, as the legal risks and potential consequences outweigh any potential gains. Instead, they recommend focusing on higher-priced items with larger profit margins and building sustainable businesses based on long-term demand. The speakers also emphasise the importance of making data-driven decisions when choosing products to sell and building personal relationships with suppliers during trade shows. They encourage entrepreneurs to take their business seriously, prioritise customer satisfaction, and differentiate themselves through reliability. The episode concludes with a call to action for listeners to share the episode and check out a tutorial on building a dropshipping business from scratch.

• 00:00:00 In this section hosts Lewis Smith and James Eardley discuss products to avoid Drop Shipping due to low profit margins, high competition, and difficulty in acquiring customers. They use the example of low-ticket items like water bottles, which have slim profit margins and are often flooded in the marketplace, leading to intense competition and the need for heavy ad spend to acquire customers. They warn that trying to build a business around such products can result in a slow, inefficient process with minimal profits.

• 00:05:00 In this section, the hosts discuss the importance of avoiding low-ticket items when dropshipping due to the high ad spend required to generate sales, which can eat into already thin profit margins. They compare it to running a marathon with a backpack full of bricks, as the economics are stacked against you. Instead, they recommend focusing on higher-priced items with larger profit margins that can cover ad spend and other business expenses. They also warn against trying to ride waves of popular technology or trends, as these can quickly become obsolete and result in low demand for your products.

• 00:10:00 In this section, the speaker emphasises the importance of building a sustainable and consistent business based on long-term demand rather than trending products that may become obsolete quickly. He uses the example of purchasing large quantities of outdated technology and the financial losses that come with it. The speaker also warns against dropshipping prohibited items, as the legal risks and potential consequences outweigh any potential gains. He encourages building a "legally extremely boring" business to avoid anxiety and potential legal troubles.

• 00:15:00 In this section, the speakers warn against selling prohibited items and sourcing products from abroad. Selling prohibited items could lead to account suspension and damage to brand reputation. Google and Shopify have policies against such items, and a bot could potentially misinterpret listings as illegal. Long shipping times from overseas suppliers can lead to customer dissatisfaction and high return rates, resulting in financial losses for the seller. Instead, it's recommended to work directly with local suppliers or distributors to ensure fast delivery and easy returns.

• 00:20:00 In this section, the speaker shares his experience of working directly with overseas suppliers and the challenges it brought, including delays, additional costs, and poor product quality. He emphasises the importance of deciding which business model to pursue carefully, especially when considering sourcing products from China. The speaker also mentions the advantages of domestic dropshipping and the Niche Validation process they teach to help entrepreneurs find the right types of products to sell. He encourages taking action and making informed decisions based on data, rather than emotions. The speaker's warnings and experiences are summarised in his book, "The Home Turf Advantage."

• 00:25:00 In this section, the speaker emphasises the importance of making data-driven decisions when choosing products to sell instead of relying on gut instinct. He also mentions an earlier episode (number 46) where they discussed nine things to know before starting dropshipping. The speaker then discusses the importance of customer satisfaction and prioritising it to achieve long-term success. He also advises against selling low-ticket products just because they seem like the easiest option and encourages listeners to take their business seriously by overcoming initial obstacles. The speaker then answers a listener's question about contacting suppliers at trade shows, recommending making initial contact beforehand if possible, but also emphasising the importance of enjoying the experience and following up afterwards.

• 00:30:00 In this section, the speaker emphasises the importance of building personal relationships with suppliers during trade shows. Instead of just focusing on business transactions, the speaker suggests making a day out of it by scheduling multiple meetings and even social engagements with suppliers. By doing so, not only can deals be sealed in one day, but following up with suppliers becomes more effective as well. The speaker emphasises the importance of being reliable and following through on agreements to differentiate oneself in business. The speaker also takes a moment to acknowledge a recent positive review from a listener named Nessia, who appreciated a tutorial on building a dropshipping business from scratch. The episode concludes with a call to action for listeners to share the episode with others who might benefit from it and to check out the tutorial mentioned in the review.

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