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🗣We welcome Oren Inditzky, VP and GM of Online Stores at Wix, and Jill Sherman, Head of Suppliers Hub at Wix.com and Co-Founder of Modalyst onto the Dropship Unlocked Podcast.

They share their insights on building a winning online store and the future of ecommerce.

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Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle

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Key Takeaways:

★ Understanding Wix eCommerce: Wix offers a comprehensive platform with omnichannel capabilities, marketing tools, and third-party app integrations to streamline ecommerce operations.

★ Leveraging AI: Generative AI and Machine Learning can significantly enhance ecommerce operations by improving customer acquisition, retention, and overall shopping experience.

★ Social Commerce Strategies: Effective use of social media is crucial for customer acquisition and retention, making it a powerful tool for ecommerce merchants.

★ Successful Dropshipping Stores: Successful online stores focus on user experience, a diverse product range, strategic marketing, and strong customer engagement and retention practices.

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Learn More:

➡️ When people are ready to create time and financial freedom for themselves, they visit - https://www.dropshipunlocked.com/free?el=blog-94-dropshipping-with-wix

➡️ Subscribe to The Dropship Unlocked Podcast to stay up-to-date on the latest episodes, and leave a like to help others discover the show.

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Topics Discussed:

In the "Build A Winning Online Store" episode of the Dropship Unlocked Podcast, hosts Lou Smith and James Erley welcome Oren Inditzky, Vice President and General Manager of Online Stores at Wix , and Jill Sherman, Head of Suppliers Hub at Wix and co-founder of Modalis. Inditzky shares his background in software product management at Dell and leading the online stores business at Wix, which powers over 700,000 live online stores. Jill discusses her retail background and transition to e-commerce with Modalis. They discuss key trends in e-commerce, the future of online stores, and their thoughts on the Drop Shipping business model. Wix offers versatility, cost-effectiveness, and efficiency in building an online store, with extensive apps for unique use cases and a drag-and-drop element for easy design. AI plays a significant role in enhancing online stores on the Wix platform, with tools for generating content, optimising SEO, and even designing a storefront from scratch. Strategies for growing an online store include using shoppable content on social media, influencer marketing, and engaging existing customers with user-generated content. Wix specialices in curating suppliers for drop shipping stores and encourages merchants to focus on curation and marketing while keeping inventory and prices up-to-date. Flexibility and customer feedback are essential for building a successful e-commerce business, and Wix offers tools and resources for entrepreneurs, including a free trial and personalised coaching. The importance of staying updated with the latest e-commerce trends and tactics is emphasised, with attending masterclasses recommended for valuable insights and shortcuts. A positive review from a listener is read out, and listeners are encouraged to leave a review for the podcast to help drive its continuation.

• 00:00:00 In this section, hosts Lewis Smith and James Eardley welcome Orin Inditzky, Vice President and General Manager of Online Stores at Wix, and Jill Sherman, Head of Suppliers Hub at Wix and co-founder of Modalis. Inditzky discusses his career journey from software product management at Dell to leading the online stores business at Wix, which powers over 700,000 live online stores. Jill shares her background in retail, having worked for brands like Prada and Harvey Nichols, and her transition to e-commerce with Modalis, which initially focused on connecting wholesale brands with brick-and-mortar stores but saw a surge in e-commerce sign-ups. Together, they discuss key trends in e-commerce and the future of online stores, as well as their thoughts on the Drop Shipping business model and improving store design.

• 00:05:00 In this section, Oren Inditzky and Jill Sherman from Wix discuss the company's e-commerce offerings. Wix is known for its versatility, cost-effectiveness, and efficiency in building an online store. The platform allows merchants to sell products across various channels, manage operations end-to-end, and offers extensive apps for unique use cases. Wix's drag-and-drop element enables people with no background in website building to create a professional store without requiring technical knowledge. Additionally, Wix is not just an e-commerce website builder but also allows merchants to expand their business beyond the online store. Inditzky emphasises the fun aspect of designing and creating a customised store using templates or AI. For those who are new to e-commerce and find the idea of building a website intimidating, the drag-and-drop options make it accessible and enjoyable. Moving forward, they discuss the role of AI in speeding up the process of getting a store built.

• 00:10:00 In this section, Wix's Oren Inditzky and Jill Sherman discuss how AI can benefit online merchants. They highlight two main types of AI: generative AI and machine learning. Generative AI helps merchants create original content for their e-commerce stores, while machine learning optimises stores based on customer interactions. Wix offers several built-in native capabilities, including AI for choosing a business name, designing a logo, optimising SEO, creating social media content, and even designing a storefront from scratch. These tools can save merchants time and resources while improving their online presence. Machine learning capabilities, such as showing the right product to the right user, were once exclusive to large e-commerce sites but are now available to smaller merchants through third-party apps on Wix.

• 00:15:00 In this section, the speakers discuss the capabilities of AI in enhancing online stores, specifically on the Wix platform. They highlight how AI can suggest related products and increase average order value. Inditzky mentions that the field is rapidly evolving, and new tools are being developed every week. He explains how individual store owners can access these advanced features from the beginning, without needing a large budget or team. The conversation then shifts to using AI to build a store from scratch, starting with a chat with the AI about the business and target customers. The AI generates a storefront and content, and the merchant can make adjustments manually. Additionally, social media plays a significant role in e-commerce, and merchants can effectively use it for customer acquisition and retention. Wix offers tools to help businesses connect with potential customers and compete on a larger scale.

• 00:20:00 In this section, Oren Inditzky and Jill Sherman discuss strategies for growing an online store using Wix. They emphasise the importance of shoppable content on social media platforms like Instagram, TikTok, and YouTube, and syncing your online store catalog with these platforms to create a seamless shopping experience. Additionally, they recommend influencer marketing to reach new customers and create authentic content that builds trust and boosts brand visibility. To keep existing customers engaged, they suggest sharing user-generated content, exclusive previews, and creating a social loop through active engagement on social media. Wix's integration of social media and marketplace activity into their system simplifies managing an online store from one place. They also touch on the future of dropshipping and its evolution, highlighting its network effects and the ability for merchants to source differentiated products and tell unique stories behind them.

• 00:25:00 In this section, Oren Inditzky and Jill Sherman of Wix discuss the importance of using a drop shipping platform, particularly when managing multiple suppliers. They explain that these platforms help merchants keep inventory and prices up-to-date, allowing them to focus on curation and marketing. Wix specialises in curating suppliers, accepting only a small percentage who meet certain criteria, such as reliability and good product reviews. Inditzky believes that drop shipping will continue to grow and evolve, potentially merging with brick-and-mortar stores. Common traits of successful drop shipping stores include having good product descriptions, curating differentiated products, and providing excellent customer service. Merchants are encouraged to buy samples to test product quality and create unique product images, which can help tell a story and emphasise the product. Once an established customer base is in place, focusing on the user experience and customer journey is essential for curating a successful store.

• 00:30:00 In this section, Oren Inditzky and Jill Sherman discuss the importance of flexibility and customer feedback in building a successful e-commerce business. They emphasise the potential for businesses to evolve and pivot based on market trends and consumer preferences. Inditzky also encourages listeners to explore the tools and resources offered by Wix for e-commerce entrepreneurs, including a free trial and personalised coaching through their agency offering, Wix Studio. The conversation highlights the value of understanding both technology and consumer behavior for e-commerce success. Inditzky also mentions the community and ongoing support provided through the Dropship Unlocked masterclass.

• 00:35:00 In this section, hosts Oren Inditzky and Jill Sherman discuss the importance of staying updated with the latest e-commerce trends and tactics. They highlight the benefits of attending masterclasses to gain valuable insights and shortcuts for building a successful business. The duo then reads out a positive review from a listener named Helen, expressing her appreciation for the podcast and its inspiring content. Lastly, they encourage listeners to leave a review for the podcast to help drive its continuation.

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FOLLOW:

Oren’s LinkedIn: https://www.linkedin.com/in/oren-inditzky/

Jill’s LinkedIn: https://www.linkedin.com/in/jillrsherman/

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Twitter: https://twitter.com/DropshipUnlockd

LinkedIn: https://uk.linkedin.com/company/dropship-unlocked

Youtube: https://www.youtube.com/c/dropshipunlockedlewissmith

Website: https://www.dropshipunlocked.com/

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