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🗣Hosts Lewis Smith and James Eardley are joined by Nikita Vakhrushev, an expert in email marketing strategies tailored for eCommerce businesses. 

Nikita shares his insights on creating effective email marketing campaigns that drive seven-figure revenues for dropshipping businesses.

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Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

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Key Takeaways:

★ High-ticket Email Marketing: High-ticket email marketing involves crafting targeted and valuable email content to engage and convert customers for higher-priced items.

★ Successful Email Tactics: Current email tactics that are working well include personalization, segmentation, and automated email sequences tailored to customer behaviour.

★ Best Practices for Deliverability: To ensure email deliverability, focus on maintaining a clean email list, using authenticated email domains, and creating engaging content that avoids spam triggers.

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Learn More:

 ➡️ When people are ready to create time and financial freedom for themselves, they visit - https://www.dropshipunlocked.com/free?el=blog-75-email-marketing-nikita-vakhrushev

 ➡️ Subscribe to The Dropship Unlocked Podcast to stay up-to-date on the latest episodes, and leave a like to help others discover the show.

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Topics Discussed:

In the "7-Figure Email Marketing For Dropshipping" episode 78 of the Dropship Unlocked Podcast, email marketing expert Nikita Vakhrushev discusses the significance of email marketing for e-commerce businesses, particularly for those in dropshipping. He highlights the importance of email marketing in owning customer data, improving conversion rates, and contributing to a substantial portion of a business's revenue. Nikita shares insights on effective email strategies, including automations, campaigns, and the importance of abandoned cart emails and welcome flows. He also emphasises the significance of email deliverability and provides tools and tips for improving it. The podcast covers the importance of researching competitors and creating value-based emails, as well as the significance of email segmentation for effective communication with customers. Additionally, Nikita answers a listener's question about using a business address and provides a discount for registering a business through a partnership with a formation agent. The episode concludes with a request for listeners to leave a review to support the podcast.

• 00:00:00 In this section, renowned email marketing expert Nikita Vakhrushev shares his insights on the importance and effectiveness of email marketing for ecommerce businesses. Email marketing can contribute between 25 to 35% of a company's total revenue, making it a crucial aspect to enhance customer engagement and profitability. Nikita discusses the importance of improving email deliverability and provides actionable insights that listeners can implement right away. Whether you're just starting out or looking to refine your email strategies, this episode is for you. Nikita shares his background in marketing, starting from his experience with print on demand businesses and growing into a fully email and SMS agency. His own business experience has given him valuable insights that he now uses to help his clients.

• 00:05:00 In this section, Nikita Vakhrushev explains the importance of email marketing for e-commerce businesses, particularly in the context of losing control over customer data with the implementation of iOS 14. He highlights how email marketing allows businesses to own and control their data, enabling them to reach out to customers whenever they need revenue. Email marketing is broken down into two categories: automations or flows, and campaigns. Automations include welcome flows, abandoned cart flows, and post-purchase emails, which help reduce workload and communicate with customers on a scalable basis. Campaigns, on the other hand, are mass emails to large audiences for promoting sales, new products, or other announcements. Abandoned cart emails and welcome flows are the two most important revenue drivers, contributing between 25-35% of a business's total revenue. By being present in the customers' inboxes, businesses can make sales when customers are ready to buy.

• 00:10:00 In this section, Nikita Vakhrushev discusses the importance of email marketing in improving conversion rates for e-commerce businesses, particularly those engaged in high ticket dropshipping. He emphasises the significance of use cases and educational content in the welcome series, which can help build relationships with customers and promote products in a non-pitchy way. Nikita shares examples of effective emails, such as those providing health routines related to saunas, and advises against overly salesy emails in the welcome flow. He also highlights the importance of providing value to customers, especially when it comes to high ticket purchases, and suggests going through forums and competitors' websites to gather information for creating educational content around products.

• 00:15:00 In this section, Nikita Vakhrushev discusses the importance of researching competitors' products and reviews to create effective value-based emails for a dropshipping business's welcome series. He suggests using AI software to analyse common sentiments from customer testimonials and reviews to build content for emails. The welcome series typically includes five to 12 emails, with a balance between informational and promotional content. The first email usually has the highest open rates (70-90%) and click-through rates (4-6%), while the following emails have open rates between 50-60% and click-through rates between 1-5%. Overall, email flows provide a high return on investment by requiring initial effort and then providing long-term payoff through automated emails.

• 00:20:00 In this section, Nikita Vakhrushev discusses the importance of email deliverability for ecommerce businesses, particularly in relation to achieving high open and click-through rates. He advises checking deliverability in ClayVO's deliverability tab, focusing on specific inboxes that may have low open rates. Google Postmaster is also suggested as a tool to monitor domain reputation, spam complaint rates, and email authentication. To rectify deliverability issues, segmenting and targeting audiences that open emails from problematic inboxes is recommended, gradually expanding the audience pool as open rates improve. No initial technical setup is required in Klaviyo for deliverability, but recent requirements include DKIM and DMARC authentication.

• 00:25:00 In this section, Nikita Vakhrushev discusses the importance of getting emails into the desired inbox before focusing on campaigns. He suggests utilising testimonial campaigns, promotions, and information emails for e-commerce businesses with high ticket products. The goal is to convert potential customers and keep the list engaged. The speaker also mentions utilising special days or holidays as an excuse to get into a person's inbox. When starting out, sending one email per week is recommended, but as the list grows, segmentation becomes necessary for daily emails. The first segments to create within an email marketing account are engaged subscribers within the last 15, 30, 60, and 90 days.

• 00:30:00 In this section, Nikita Vakhrushev discusses the importance of email segmentation for e-commerce businesses and how to automate the process. He explains that after creating the initial lists, such as the buyer list, segments can be created based on specific products or collections. Segments can also be used for suppression, excluding people who have marked emails as spam or have never opened or clicked on emails. Nikita adds that Synclavier, a tool they use, automatically updates these segments based on specific conditions. He also offers a free email marketing audit for listeners who mention "dropship unlocked" and invites them to visit aspectagency.com for further learning. The podcast emphasises the significance of email marketing for customer retention and revenue growth, and the importance of personalised messaging and segmentation for effective communication with customers.

• 00:35:00 In this section, host Nikita Vakhrushev answers a listener's question about using a business address that is not a personal one. He suggests using formation agents, such as the one Dropship Unlocked has partnered with, to register a business and obtain a registered business address. This can be done for a discounted price by visiting dropshipunlocked.com/company. The podcast also features a review from a listener, Dave Frey, expressing gratitude for the realistic and helpful content provided in the Dropship Unlocked series. The episode concludes with a request for listeners to leave a review to support the podcast.

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